things take time. too freaking long for some things imo. i dont know all the details of everything so hard to say exactly why.
but Maya is finally getting close to launch. in next week(s) if no more delays.
BTCPayServer Plugin was kind of forgotten and not focused at all for long time, and close to 0 demand from community or projects to implement ZEC payments with it for long time. the demand has started to show up from all parties in last months.
good thing - these projects are progressing with no current blockers atm.
and imo we should have more talks and dream about what is needed to get to more people to use Zcash. but only talk doesnt change the world - true.
using Zcash should feels easy and great. right now there are still some usability problems, but for many use cases its already good enough.
(and then actually we need to execute on those plans and measure if those plans worked in any way)
ZCG is willing to fund the best ideas and executioners! who have experience and results to show that they have effectively done sth similar before.
(1 issue I can see with partnerships with influencers etc is they would prefer to not put in a public grant with the amount of money they want for it, and ZCG only funds public grants)