One of Zcash’s competitors has recently delivered a world-class marketing video.
Notice how it focuses primarily on people and a story, not the intricacies of cryptography features. I feel like appropriate marketing for Zcash should describe why people (real or hypothetical) are using Zcash. Our marketing efforts fall on deaf ears whenever they dive too deep into the characteristics of the Zcash protocol (the original ZM videos dove too deep into the trusted parameters work… for regular people, they can’t understand what or why that matters).
Great marketing is about sharing uplifting, creative, and often relatable situation(s).
We’re waiting for some glimpses into the ongoing Zcash Media work [over here]
