# Retroactive Grant Application - zkMarketer 9 Videos **URL:** \ **Category:** Community Grants\ **Created:** [November 12, 2026, 5:32pm UTC](https://forum.zcashcommunity.com/t/retroactive-grant-application-zkmarketer-9-videos/59250 "2026-11-12T17:32:31Z")\ **Posts on this page:** 1\ **Page:** 1
**Author:** ![Connaugh](https://sea2.discourse-cdn.com/zcash/user_avatar/forum.zcashcommunity.com/connaugh/32/47144_2.png) [@Connaugh](https://forum.zcashcommunity.com/u/Connaugh)\ **Post date:** [November 12, 2026, 5:32pm UTC](https://forum.zcashcommunity.com/t/retroactive-grant-application-zkmarketer-9-videos/59250/1 "2026-11-12T17:32:31Z")
**Intro** Hi everyone, firstly, thank you for your continued support. I really appreciate it. If anyone has any feedback or would like to jump on a call to discuss my ongoing work, please reach out. If you’re not following yet, please do - [Connaugh 🛡️🎥 (@zkMarketer) / X](https://x.com/zkMarketer) My full grant request can be found - > > > \### Terms and Conditions > > \- \[x\] I agree to the \[Grant Agreement\](https://9ba4718…c-5c73-47c3-a024-4fc4e5278803.usrfiles.com/ugd/9ba471\_6ff6db4095fd4c4ba21babec361e927e.pdf) terms if funded > \- \[x\] I agree to \[Provide KYC information\](https://9ba4718c-5c73-47c3-a024-4fc4e5278803.usrfiles.com/ugd/9ba471\_7d9e73d16b584a61bae92282b208efc4.pdf) if funded above $50,000 USD > \- \[x\] I agree to disclose conflicts of interest > \- \[x\] I understand that this grant program is only eligible for completed work, as it is a retroactive grant program. Applications for planned or partially completed work will not be considered. All completed work will be verified and accepted by its intended users or their representatives, who will confirm that the outputs meet the required quality, functionality, and usability before the work is listed as an option for Coinholder voting. > \- \[x\] I agree that for any new open-source software, I will create a CONTRIBUTING.md file that reflects the high standards of Zcash development, using the \[\`librustzcash\` style guides\](https://github.com/zcash/librustzcash/blob/main/CONTRIBUTING.md#styleguides) as a primary reference. > \- \[x\] I understand when contributing to existing Zcash code, I am required to adhere to the project specific contribution guidelines, paying close attention to any \[merge\](https://github.com/zcash/librustzcash/blob/main/CONTRIBUTING.md#merge-workflow), \[branch\](https://github.com/zcash/librustzcash/blob/main/CONTRIBUTING.md#branch-history), \[pull request\](https://github.com/zcash/librustzcash/blob/main/CONTRIBUTING.md#pull-request-review), and \[commit\](https://github.com/zcash/librustzcash/blob/main/CONTRIBUTING.md#commit-messages) guidelines as exemplified in the librustzcash repository. > \- \[x\] I understand all grants are valued in USD but will be disbursed in Shielded ZEC. I acknowledge and accept that disbursement amounts may fluctuate based on the ZEC/USD exchange rate at the time of payment. > > \### Application Owners > > @ZKConnaugh > > \### Organization or Individual Name > > Connaugh (@zkMarketer on X) > > \### Additional Team Members > > \`\`\`team-members.yaml > No additional team members. > \`\`\` > > \### How did you learn about the Lockbox: Coinholder Retroactive Grants Program? > > Through conversations with the Cypherpunk Technologies team. > > \### Requested Grant Amount (USD) > > 22,500 > > \### Category > > Media > > \### Project Summary > > The strongest arguments for Zcash are buried in hours of podcasts and talks on other people’s channels. I cut them into short, single-argument films built for the feed. These nine films, published over four weeks, reached 82,872 impressions and 29,138 views, with four in five viewers coming from outside my own followers. > > \### Project Description > > \*\*Overview\*\* > > Zcash gets a lot of airtime. The people building on it talk about it regularly, and so do respected voices from across crypto and beyond, on Bankless, The Rollup, and most of the big shows in the space. Every one of those conversations puts Zcash in front of a new audience. The trouble is that none of it has a home. The companies working on Zcash rarely produce their own video on a regular cadence, so the best conversations about Zcash happen on other people’s channels. Anyone who wants to understand it has to dig through hours of interviews spread across twenty different YouTube channels to find them. > > That’s the gap I work in, and I make two kinds of film for it. The first takes a single podcast or talk and cuts it down to the few minutes that matter most, so a two-hour interview becomes a tight two-minute film. The second is built around a narrative, such as Zcash vs Monero. For these, I pull clips from different people, recorded months apart on different shows, and sequence them so they back each other up. The arguments stay with the people making them. I provide the through-line. > > That matters more every month, as AI-generated video fills every feed and people grow wary of anything that looks synthetic. Every argument in my films comes from a real person on camera, saying what they actually said, often alongside others who reached the same conclusion on a different show months apart. For a project whose whole case rests on trust, that’s the most credible format I can give it. > > I tag the relevant organisations when I post, so they can share the films as their own. The main Zcash account has done this a number of times, which means the films are starting to act as the ecosystem’s own library rather than just mine. > > Because each film is built around a single narrative, I can bring it back whenever that narrative trends again. One film in this application has already been used this way. When the Monero vs Zcash debate flared up again, I reposted my film while the conversation was live and it picked up another 17,000 impressions and 5,000 views. > > Since these films went out, I’ve also started cutting trailers and short clips from each new film, which link back to the full version. The films are cut from long interviews, and the clips are cut from the films, so the best moments get distilled a second time and reach people scrolling past. This has taken me from two posts a week to around six most weeks. Six is only the first stage. Every new film gives me more to post, so I expect the rate to keep climbing well past where it is now. This work sits outside this application, but every film covered here can be clipped the same way. > > \*\*Why the films are short\*\* > > Each film carries one or two points, told once, properly. > > The archive compounds. Crypto content dates fast, whether through protocol changes or shifts in the political climate. When one section of a long film goes stale, the whole film goes with it. A short film making a single point stays publishable for far longer, so every film I make adds to a library I can keep drawing on. > > Fragmenting the case widens the reach. Zcash has several stories running at once: the institutional story, the case for apolitical money, the cypherpunk history, what the protocol actually does, and the people behind it. Each one speaks to a different audience. Cutting to the level of a single point lets each audience find the argument aimed at them. It also lets advocates share the exact claim they care about, without asking their followers to sit through a film that’s mostly about something else. > > The format is what distribution rewards. Short, fast-paced explainer video is the dominant form outside crypto and thinly served inside it, where most output is either long-form conversation or low-effort promotion. The direction of travel is already visible. A16z’s video over the past six months has moved towards short documentary work at a production standard the rest of the industry hasn’t matched. > > \*\*Why this is worth funding\*\* > > The right mix of skills for Zcash. I bring six years of tech marketing to these films, including zero-knowledge cryptography at Mina Foundation and o1Labs and AI agents at Fetch.ai. That background lets me follow the technical case for Zcash and translate it for a general audience. I also live in the space day to day, following the latest podcasts and the conversations inside the Zcash community, so I understand the culture and politics around Zcash as well as the technology. That is how I find the moments worth cutting, often in interviews most people never reach the end of. I pair all of this with the creative craft of research, scripting, editing, and design, so one person carries a film from idea to published post. > > Always improving. Every film starts with one question: what is the most compelling story within this Zcash narrative, and how do I tell it so people stop scrolling and stay? I treat each film as a test, keeping what lands and dropping what doesn’t, and I apply the same discipline to the process behind it. I build edit lists directly from word-level transcripts and keep adopting new tools as they arrive. Every efficiency I gain goes back into the quality of the films and how far they travel. The rise in conversion from 21.7% to 35.2% is an early sign of that progress, and the quality rises visibly from one film to the next. > > Strong value for money. $2,500 per published film covers work that would normally be split across a researcher, a scriptwriter, an editor, a designer and a social media manager. With no handovers between those roles, nine films went out in four weeks, delivering the two-a-week commitment made in my previous application. I set this rate after community feedback on that application, and it now applies across all my Zcash funding. These nine films total $22,500. > > The work has continued. Publishing has carried on since this period. From 14 September, starting with the Zcash and Solana film, my work is funded through a separate ZCG grant, so this application covers only the nine films above. Under that grant, I have started adapting films for TikTok and Instagram. I plan to bring these nine films to those platforms too, refreshing them to my current editing standard first. That work sits outside this application. > > > \### Technical Approach (how you did it) > > \*\*Process\*\* > > Every film runs the same five stages. > > Research. I gather source material from across the ecosystem: podcast appearances, conference talks, engineering explainers, interviews. I log each clip against the claim it supports. > > Editorial. I build the narrative before I open the timeline. Claims are threaded so that speakers recorded independently back up one another. I check anything technical against primary sources. > > Scripting. Source clips carry the core message; voiceovers are used only when something needs clarifying or context is missing. Everything is meticulously planned to ensure the message comes from the top Zcash voices as concisely and thoroughly as possible. > > Production. Editing, sound design, and music in Adobe Premiere Pro. Motion and graphic design in Figma. > > Distribution. Published to X, packaged and hooked for that feed specifically. > > \*\*Tooling and position on AI\*\* > > Premiere Pro for editing. Figma for design. Claude for research synthesis and script structure. > I use AI at the edges and keep it out of the center. I edit by hand in professional software, deliberately. I am starting to experiment more with AI in my newer videos, but not those in this retroactive grant. > > \*\*Equipment\*\* > > Recording and production hardware, including a Shure SM7dB and mixing desk, is mine and self-funded. It is not claimed here. > > > \### Time Period of Work Completion > > 9 videos in total, 2 videos per week over 29 days. 13 August 2026 to 10 September 2026 working full time, weekends and evenings. > > \### Total Budget (USD) > > $22,500 > > \### Budget Breakdown > > \\
> Line | Amount | Justification > \-- | -- | -- > Compensation | $22,500 | Time only, priced per film + research. 9 VIDEOS ($2,500 each) > Technology / Software | $0 | Adobe, Figma and AI tooling subscriptions self-funded. Not claimed. > Infrastructure / Hosting | $0 | None incurred. > Services / Contractors | $0 | Sole producer. No third parties engaged. > Other | $0 | Recording and production equipment owned and self-funded. Not claimed. > Total | $22,500 |   > > \\ > > > \### Previous Funding > > Yes > > \### Previous Funding Details > > I received funding from the last Coinholder vote for 5 videos. These videos continue from my last application. > > \### Other Funding Sources > > Yes > > \### Other Funding Sources Details > > I have also received funding from ZCG for work dated after this application. That grant is ongoing and totals 24 videos over 3 months. > > \### Success Metrics > > \### Success metrics > > \*Snapshot taken 11 November 2026, 11:00 GMT+0.\* > > | Film | Impressions | Views | Likes | Reposts | Replies | > |:---|---:|---:|---:|---:|---:| > | Multicoin Capital ‘Zcash Haters’ | 3,726 | 1,540 | 94 | 11 | 2 | > | Will McEvoy Entropy Thesis | 1,845 | 525 | 54 | 11 | 5 | > | Zcash + NEAR Intents | 2,247 | 678 | 45 | 5 | 2 | > | Last Week in Zcash | 12,809 | 1,940 | 76 | 22 | 4 | > | A Swiss Vault in your pocket | 14,749 | 4,187 | 129 | 29 | 13 | > | Grayscale ETF + Thesis | 1,125 | 422 | 24 | 5 | 3 | > | Monero vs Zcash | 31,947 | 12,537 | 377 | 62 | 34 | > | Naval - Hedge Against Bitcoin | 10,124 | 5,714 | 203 | 33 | 13 | > | Shielded Pool Growth | 4,300 | 1,595 | 48 | 9 | 0 | > | \*\*Total\*\* | \*\*82,872\*\* | \*\*29,138\*\* | \*\*1,050\*\* | \*\*187\*\* | \*\*76\*\* | > > \### Completion rates > > | Film | Runtime | 25% | 50% | 75% | Finished | Finished (individuals) | > |:---|---:|---:|---:|---:|---:|---:| > | Multicoin Capital ‘Zcash Haters’ | 2:40 | 10% | 7% | 5% | 4% | 61 | > | Will McEvoy Entropy Thesis | 2:14 | 9% | 4% | 3% | 2% | 13 | > | Zcash + NEAR Intents | 2:01 | 10% | 6% | 5% | 3% | 20 | > | Last Week in Zcash | 2:48 | 9% | 6% | 5% | 4% | 76 | > | A Swiss Vault in your pocket | 1:31 | 13% | 7% | 5% | 4% | 164 | > | Grayscale ETF + Thesis | 2:11 | 11% | 6% | 5% | 2% | 8 | > | Monero vs Zcash | 1:22 | 31% | 22% | 16% | 11% | 1,379 | > | Naval - Hedge Against Bitcoin | 1:47 | 19% | 11% | 9% | 6% | 343 | > | Shielded Pool Growth | 2:10 | 13% | 8% | 6% | 4% | 64 | > | \*\*Total\*\* | | | | | | \*\*2,128\*\* | > > \### Performance > > The nine films reached 82,872 impressions and 29,138 views, drawing 1,050 likes, 187 reposts and 76 replies. Around 2,130 viewers watched a film through to the end. > > \*\*More viewers are choosing to watch.\*\* Each film averaged around 9,200 impressions, almost identical to the five films in my previous application, yet drew 63% more views per film. The share of impressions turning into views climbed from 21.7% to 35.2%. Five of the nine films beat the best conversion rate among the earlier five. With the top-performing film removed, the rate still sits at 32.6%, so the improvement holds across the whole batch and points to sharper hooks and packaging. > > \*\*Divisive comparisons travel furthest.\*\* The two strongest films argue head-on that Zcash beats a rival: Monero vs Zcash, and Naval’s case for Zcash as a hedge against Bitcoin. Together they account for 63% of the batch’s views and 81% of its complete watches. Monero vs Zcash alone drew 31,947 impressions, more than twice any other film, and 1,379 complete watches, more than the other eight combined. Films like these are divisive: holders of the rival asset push back and Zcash supporters respond. Current platform algorithms reward that debate with reach. The same pattern appeared in the earlier five, where the Zcash vs Bitcoin film had the strongest retention. > > \*\*Every minute watched carries more.\*\* Each film pulls the strongest arguments from interviews and talks that often run to an hour or more, and cuts them down to around two minutes. Two minutes of one of these films gives a viewer more of the case for Zcash than the first ten minutes of the interview it came from. > > \*\*Who is watching.\*\* Four in five viewers (79.9%) did not follow my account, so the films are reaching well beyond my own followers. The largest share of viewers came from the United States (39.3%), followed by Nigeria (5.7%), Canada (4.3%), India (4.2%) and the United Kingdom (3.9%). Nearly three quarters were aged 25 to 54, with the largest groups aged 25 to 34 (30.4%) and 35 to 44 (29.1%). The films are reaching an adult audience in the largest crypto market, with meaningful reach into regions where financial privacy carries real weight. > > \*\*How this shapes future work.\*\* Divisive comparison films will become a regular slot and the main driver of new reach. Technical and ecosystem films will run alongside them, serving the existing community and giving Zcash organisations material to share. > > \### Proof of completion > > All 9 films published on X at @zkMarketer. > > Multicoin Capital ‘Zcash Haters > https://x.com/zkMarketer/status/2088289331353899493?a=MLp7j\_xjacNKHu-aqho&s=20 > > Will McEvoy Entropy Thesis > https://x.com/zkMarketer/status/2090068906157261061?a=WsQWDTumFod3kxK6Bzw&s=20 > > Zcash + NEAR Intents > https://x.com/zkMarketer/status/2090793766860832946?a=ujGehvSdLaZGp6Y9i0o&s=20 > > Last Week in Zcash > https://x.com/zkMarketer/status/2091909224624185689?a=BRM2RWZ7SE\_mM5Kftxg&s=20 > > A Swiss Vault in your pocket > https://x.com/zkMarketer/status/2092995025659412812?a=rIjLSd9rjPlmtyhM31w&s=20 > > Greyscale ETF + Thesis > https://x.com/zkMarketer/status/2094805422515335637?a=VPeybdCw8SKZXN4yKgY&s=20 > > Monero vs Zcash > https://x.com/zkMarketer/status/2095583959501455521?a=zfBwY4a0esMHaO\_laJM&s=20 > > Naval - Hedge Against Bitcoin > https://x.com/zkMarketer/status/2096962761213305305?a=LI47-k8We5bb-xaqelY&s=20 > > Shielded Pool Growth > https://x.com/zkMarketer/status/2098106247404757282?a=XchPDgXFe0tHau0hbQg&s=20 > > > \### Conflict of Interest Disclosure > > N/A > > \### Community Forum Posting > > \- \[x\] I understand it is my responsibility to post a link to this issue on the \[Zcash Community Forums\](https://forum.zcashcommunity.com/t/about-the-retroactive-grants-category/52106) after this application has been submitted so the community can give input. I understand this is required in order for the community to discuss and vote on this grant application. Note: If you are unable to post on the forum (for example, due to new user restrictions), please leave a comment below, and we will adjust your posting permissions. I look forward to discussing my proposal below. Please ask any questions you have. Application Owners [@ZKConnaugh](https://github.com/ZKConnaugh) ### Organization or Individual Name Connaugh (@zkMarketer on X) ### Additional Team Members No additional team members. ### How did you learn about the Lockbox: Coinholder Retroactive Grants Program? Through conversations with the Cypherpunk Technologies team. ### Requested Grant Amount (USD) 22,500 ### Category Media ### Project Summary The strongest arguments for Zcash are buried in hours of podcasts and talks on other people’s channels. I cut them into short, single-argument films built for the feed. These nine films, published over four weeks, reached 82,872 impressions and 29,138 views, with four in five viewers coming from outside my own followers. ### Project Description **Overview** Zcash gets a lot of airtime. The people building on it talk about it regularly, and so do respected voices from across crypto and beyond, on Bankless, The Rollup, and most of the big shows in the space. Every one of those conversations puts Zcash in front of a new audience. The trouble is that none of it has a home. The companies working on Zcash rarely produce their own video on a regular cadence, so the best conversations about Zcash happen on other people’s channels. Anyone who wants to understand it has to dig through hours of interviews spread across twenty different YouTube channels to find them. That’s the gap I work in, and I make two kinds of film for it. The first takes a single podcast or talk and cuts it down to the few minutes that matter most, so a two-hour interview becomes a tight two-minute film. The second is built around a narrative, such as Zcash vs Monero. For these, I pull clips from different people, recorded months apart on different shows, and sequence them so they back each other up. The arguments stay with the people making them. I provide the through-line. That matters more every month, as AI-generated video fills every feed and people grow wary of anything that looks synthetic. Every argument in my films comes from a real person on camera, saying what they actually said, often alongside others who reached the same conclusion on a different show months apart. For a project whose whole case rests on trust, that’s the most credible format I can give it. I tag the relevant organisations when I post, so they can share the films as their own. The main Zcash account has done this a number of times, which means the films are starting to act as the ecosystem’s own library rather than just mine. Because each film is built around a single narrative, I can bring it back whenever that narrative trends again. One film in this application has already been used this way. When the Monero vs Zcash debate flared up again, I reposted my film while the conversation was live and it picked up another 17,000 impressions and 5,000 views. Since these films went out, I’ve also started cutting trailers and short clips from each new film, which link back to the full version. The films are cut from long interviews, and the clips are cut from the films, so the best moments get distilled a second time and reach people scrolling past. This has taken me from two posts a week to around six most weeks. Six is only the first stage. Every new film gives me more to post, so I expect the rate to keep climbing well past where it is now. This work sits outside this application, but every film covered here can be clipped the same way. **Why the films are short** Each film carries one or two points, told once, properly. The archive compounds. Crypto content dates fast, whether through protocol changes or shifts in the political climate. When one section of a long film goes stale, the whole film goes with it. A short film making a single point stays publishable for far longer, so every film I make adds to a library I can keep drawing on. Fragmenting the case widens the reach. Zcash has several stories running at once: the institutional story, the case for apolitical money, the cypherpunk history, what the protocol actually does, and the people behind it. Each one speaks to a different audience. Cutting to the level of a single point lets each audience find the argument aimed at them. It also lets advocates share the exact claim they care about, without asking their followers to sit through a film that’s mostly about something else. The format is what distribution rewards. Short, fast-paced explainer video is the dominant form outside crypto and thinly served inside it, where most output is either long-form conversation or low-effort promotion. The direction of travel is already visible. A16z’s video over the past six months has moved towards short documentary work at a production standard the rest of the industry hasn’t matched. **Why this is worth funding** The right mix of skills for Zcash. I bring six years of tech marketing to these films, including zero-knowledge cryptography at Mina Foundation and o1Labs and AI agents at Fetch.ai. That background lets me follow the technical case for Zcash and translate it for a general audience. I also live in the space day to day, following the latest podcasts and the conversations inside the Zcash community, so I understand the culture and politics around Zcash as well as the technology. That is how I find the moments worth cutting, often in interviews most people never reach the end of. I pair all of this with the creative craft of research, scripting, editing, and design, so one person carries a film from idea to published post. Always improving. Every film starts with one question: what is the most compelling story within this Zcash narrative, and how do I tell it so people stop scrolling and stay? I treat each film as a test, keeping what lands and dropping what doesn’t, and I apply the same discipline to the process behind it. I build edit lists directly from word-level transcripts and keep adopting new tools as they arrive. Every efficiency I gain goes back into the quality of the films and how far they travel. The rise in conversion from 21.7% to 35.2% is an early sign of that progress, and the quality rises visibly from one film to the next. Strong value for money. $2,500 per published film covers work that would normally be split across a researcher, a scriptwriter, an editor, a designer and a social media manager. With no handovers between those roles, nine films went out in four weeks, delivering the two-a-week commitment made in my previous application. I set this rate after community feedback on that application, and it now applies across all my Zcash funding. These nine films total $22,500. The work has continued. Publishing has carried on since this period. From 14 September, starting with the Zcash and Solana film, my work is funded through a separate ZCG grant, so this application covers only the nine films above. Under that grant, I have started adapting films for TikTok and Instagram. I plan to bring these nine films to those platforms too, refreshing them to my current editing standard first. That work sits outside this application. ### Technical Approach (how you did it) **Process** Every film runs the same five stages. Research. I gather source material from across the ecosystem: podcast appearances, conference talks, engineering explainers, interviews. I log each clip against the claim it supports. Editorial. I build the narrative before I open the timeline. Claims are threaded so that speakers recorded independently back up one another. I check anything technical against primary sources. Scripting. Source clips carry the core message; voiceovers are used only when something needs clarifying or context is missing. Everything is meticulously planned to ensure the message comes from the top Zcash voices as concisely and thoroughly as possible. Production. Editing, sound design, and music in Adobe Premiere Pro. Motion and graphic design in Figma. Distribution. Published to X, packaged and hooked for that feed specifically. **Tooling and position on AI** Premiere Pro for editing. Figma for design. Claude for research synthesis and script structure. I use AI at the edges and keep it out of the center. I edit by hand in professional software, deliberately. I am starting to experiment more with AI in my newer videos, but not those in this retroactive grant. **Equipment** Recording and production hardware, including a Shure SM7dB and mixing desk, is mine and self-funded. It is not claimed here. ### Time Period of Work Completion 9 videos in total, 2 videos per week over 29 days. 13 August 2026 to 10 September 2026 working full time, weekends and evenings. ### Total Budget (USD) $22,500 ### Budget Breakdown | **Line** | **Amount** | **Justification** | | --- | --- | --- | | **Compensation** | **$22,500** | **Time only, priced per film + research. 9 VIDEOS ($2,500 each)** | | **Technology / Software** | **$0** | **Adobe, Figma and AI tooling subscriptions self-funded. Not claimed.** | | **Infrastructure / Hosting** | **$0** | **None incurred.** | | **Services / Contractors** | **$0** | **Sole producer. No third parties engaged.** | | **Other** | **$0** | **Recording and production equipment owned and self-funded. Not claimed.** | | **Total** | **$22,500** | | ### Previous Funding Yes ### Previous Funding Details I received funding from the last Coinholder vote for 5 videos. These videos continue from my last application. ### Other Funding Sources Yes ### Other Funding Sources Details I have also received funding from ZCG for work dated after this application. That grant is ongoing and totals 24 videos over 3 months. ### Success Metrics ### Success metrics _Snapshot taken 11 November 2026, 11:00 GMT+0._ | Film | Impressions | Views | Likes | Reposts | Replies | | --- | --- | --- | --- | --- | --- | | Multicoin Capital ‘Zcash Haters’ | 3,726 | 1,540 | 94 | 11 | 2 | | Will McEvoy Entropy Thesis | 1,845 | 525 | 54 | 11 | 5 | | Zcash + NEAR Intents | 2,247 | 678 | 45 | 5 | 2 | | Last Week in Zcash | 12,809 | 1,940 | 76 | 22 | 4 | | A Swiss Vault in your pocket | 14,749 | 4,187 | 129 | 29 | 13 | | Grayscale ETF + Thesis | 1,125 | 422 | 24 | 5 | 3 | | Monero vs Zcash | 31,947 | 12,537 | 377 | 62 | 34 | | Naval - Hedge Against Bitcoin | 10,124 | 5,714 | 203 | 33 | 13 | | Shielded Pool Growth | 4,300 | 1,595 | 48 | 9 | 0 | | **Total** | **82,872** | **29,138** | **1,050** | **187** | **76** | ### Completion rates | Film | Runtime | 25% | 50% | 75% | Finished | Finished (individuals) | | --- | --- | --- | --- | --- | --- | --- | | Multicoin Capital ‘Zcash Haters’ | 2:40 | 10% | 7% | 5% | 4% | 61 | | Will McEvoy Entropy Thesis | 2:14 | 9% | 4% | 3% | 2% | 13 | | Zcash + NEAR Intents | 2:01 | 10% | 6% | 5% | 3% | 20 | | Last Week in Zcash | 2:48 | 9% | 6% | 5% | 4% | 76 | | A Swiss Vault in your pocket | 1:31 | 13% | 7% | 5% | 4% | 164 | | Grayscale ETF + Thesis | 2:11 | 11% | 6% | 5% | 2% | 8 | | Monero vs Zcash | 1:22 | 31% | 22% | 16% | 11% | 1,379 | | Naval - Hedge Against Bitcoin | 1:47 | 19% | 11% | 9% | 6% | 343 | | Shielded Pool Growth | 2:10 | 13% | 8% | 6% | 4% | 64 | | **Total** | | | | | | **2,128** | ### Performance The nine films reached 82,872 impressions and 29,138 views, drawing 1,050 likes, 187 reposts and 76 replies. Around 2,130 viewers watched a film through to the end. **More viewers are choosing to watch.** Each film averaged around 9,200 impressions, almost identical to the five films in my previous application, yet drew 63% more views per film. The share of impressions turning into views climbed from 21.7% to 35.2%. Five of the nine films beat the best conversion rate among the earlier five. With the top-performing film removed, the rate still sits at 32.6%, so the improvement holds across the whole batch and points to sharper hooks and packaging. **Divisive comparisons travel furthest.** The two strongest films argue head-on that Zcash beats a rival: Monero vs Zcash, and Naval’s case for Zcash as a hedge against Bitcoin. Together they account for 63% of the batch’s views and 81% of its complete watches. Monero vs Zcash alone drew 31,947 impressions, more than twice any other film, and 1,379 complete watches, more than the other eight combined. Films like these are divisive: holders of the rival asset push back and Zcash supporters respond. Current platform algorithms reward that debate with reach. The same pattern appeared in the earlier five, where the Zcash vs Bitcoin film had the strongest retention. **Every minute watched carries more.** Each film pulls the strongest arguments from interviews and talks that often run to an hour or more, and cuts them down to around two minutes. Two minutes of one of these films gives a viewer more of the case for Zcash than the first ten minutes of the interview it came from. **Who is watching.** Four in five viewers (79.9%) did not follow my account, so the films are reaching well beyond my own followers. The largest share of viewers came from the United States (39.3%), followed by Nigeria (5.7%), Canada (4.3%), India (4.2%) and the United Kingdom (3.9%). Nearly three quarters were aged 25 to 54, with the largest groups aged 25 to 34 (30.4%) and 35 to 44 (29.1%). The films are reaching an adult audience in the largest crypto market, with meaningful reach into regions where financial privacy carries real weight. **How this shapes future work.** Divisive comparison films will become a regular slot and the main driver of new reach. Technical and ecosystem films will run alongside them, serving the existing community and giving Zcash organisations material to share. ### Proof of completion All 9 films published on X at @zkMarketer. Multicoin Capital ‘Zcash Haters > Will McEvoy Entropy Thesis > Zcash + NEAR Intents > Last Week in Zcash > A Swiss Vault in your pocket > Greyscale ETF + Thesis > Monero vs Zcash > Naval - Hedge Against Bitcoin > Shielded Pool Growth > ### Conflict of Interest Disclosure N/A