The privacy centric audience Brave brings is the right direction, but that alone does not justify full scale spend without evidence. The sustainable model is a staged rollout with clear validation steps first.
Start small, measure actual lift with CTR and conversion metrics, then scale only when the data supports it. This keeps risk contained and keeps ZCG’s spend predictable.
A proposal of this size needs milestone gates, not lump sums, so that performance and engagement drive expansion rather than assumptions. That is how we protect runway and still support high potential campaigns.
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