Want to talk to an expert in the field? I have a California State University degree in Media Arts, followed by 20 years of experience in the industry (yes, including living/working in Hollywood). Additionally, I’ve run my own YouTube channel for 10 years, along with multiple others including ECC and ZF.
Going back to something that media students learn in textbooks: Television/Netflix episodes are 22-minutes long, or 44 minutes for a 1-hour long episode.
If viewer retention (a percentage of time that a person watches a video, over the total length of the video) is so important, then why make a 22-minute-long video, instead of something that is the web video standard 5-to-7-minutes long?
There’s this quote from Marshall McLuhan that every media student cites: The medium is the message.
Here’s a web doc that was made for this medium?
If we look at the ZM YouTube channel, as I mentioned in my message above, it looks like they are not following basic guidelines that YouTube publishers take to get their videos to show in search results, recommendations and user feeds.
Here are some basic YouTube SEO tips from Hootsuite. So you can see how the pros should already know how to do it.
Either the folks at Zcash Media have no experience with web publishing and didn’t do any research (beyond watching Mr Beast) and, therefore, should not have been hired for the job. Or, they are somehow indifferent to or intentionally sabotaging the web distribution phase.
Let’s look, again, at that ever important question, “Who is the target audience?”
It’s not the people in or around the community who are funding it, crypto users, we’ve established that.
I would argue that it’s not YouTube users because they are not using basic techniques to get their videos in-front of the YouTube audience. Plus, 22-minute videos are made for television viewing where the audience is captive and bored, being fed a limited selection of well-made videos that have little or no substance.
My question about specific metrics that are being looked for, has not been answered. But, because of @ambimorph’s comment about not being an expert in this field, I’m really curious:
How were those metrics (what are they) chosen and the specific target numbers decided?
What were those decisions based upon, if experts in the field were not consulted?
Finally, when was the decision made to not make these videos about Zcash? And, why?
ps. Especially given this debate over the cost, the affiliate links in the video description are super tacky. Shill status: Unlocked.
pps. i posted excerpts of this post in a thread and added my prediction:
I would be very surprised to see any significant increase in ZM YouTube metrics, with their current strategy. Actually, a significant decrease in views on the upcoming videos should be expected.
x.com