It really does not. ZCG would be spending a million dollars on literally the least effective type of communication channel for innovation adoption, at least according to the most widely respected theory on technology diffusion.
And if you need any evidence of how that plays in real life, just take a look at the non-existant impact on adoption that a (very expensive) youtube video with the grandiose revelation that Snowden “played a key role in Zcash privacy coin’s creation” had. And it will certainly only go downhill from there.
ZCG spending a million dollars on expensive youtube videos in hopes of having any meaningful impact on ZEC adoption would be a terrible idea under any circumstances, but with a price of 43 dollars per ZEC it would be just plain lunacy.
I hope it is common sense, and not politics or self-interest from the powers that be in Zcash, that prevails here.