Here’s the text of the grant proposal from Blockworks:
Application Owners (@octocat, @octocat1)
Organization Name
Blockworks
How did you learn about Zcash Community Grants
Referred by Jason McGee
Requested Grant Amount (USD)
60,000
Category
Media
Project Lead
Name: Alex Hanbury Role: Blockworks Partnerships Background: ZCash partner rep at Blockworks Responsibilities: Understand what narratives different projects are working on sharing with certain audiences and helping get them in front of the relevant folks within the Blockworks ecosystem.
Additional Team Members
N/A
Project Summary
- Empire Podcast Title Sponsorship – 13 consecutive episodes starting 10/17, featuring Zcash as the Premier Title Sponsor. Last Title Sponsorship left for the year on Empire.
- Ad Reads – One pre‑roll and one mid‑roll host‑read spot per sponsored episode.
- Empire Newsletter Sponsorship – Zcash as headline sponsor of the Empire newsletter for 3 weeks concurrent with the podcast run.
- Creative & Coordination – Blockworks creative team to script ad reads; Foundation approval prior to recording.
- Performance Reporting – Download impressions and CTR shared after campaign completion
Project Description
The Empire podcast receives ~100k monthly listeners, and roughly ~43% of them have over $100k allocated to crypto.
Proposed Problem
Brand awareness and helping the audience see Zcash as an intriguing project to look more closely at.
Proposed Solution
See above.
Solution Format
13 episodes of Title Sponsorship, starting on 10/17. 2 episodes air per week.
Dependencies
Collaboration from Zcash team for the content of the ad read.
Technical Approach
n/a
Upstream Merge Opportunities
n/a
Hardware/Software Costs (USD)
n/a
Hardware/Software Justification
n/a
Service Costs (USD)
$60000
Service Costs Justification
Cost of the sponsorship is $60,000 for 13 episodes of title sponsorship.
Compensation Costs (USD)
n/a
Compensation Costs Justification
n/a
Total Budget (USD)
$60,000
Previous Funding
No
Previous Funding Details
n/a
Other Funding Sources
No
Other Funding Sources Details
No response
Implementation Risks
n/a
Potential Side Effects
n/a
Success Metrics
Total viewership being exposed to the Zcash brand via ad reads of 13 episode period.
Startup Funding (USD)
$60,000
Startup Funding Justification
$60,000 due net 14 after signing contract.
Milestone Details
N/A
Supporting Documents
- File Name 1: Brief description of the file contents - File Name 2: Brief description of the file contents