As some of you are already aware, today is my final day as an employee of ECC. While I am shifting my focus to a different organization and project, I do plan to keep up with the Zcash community. This was not an easy decision, but many of the reasons for me leaving the Director of Engineering role are similar to why I left the prior role over a year ago. Per a post I made a few weeks ago, Zcash is stale.
Over the last few weeks, I’ve taken time to read not only the recent forum posts, Twitter (err X) threads and other postings around Zcash. The pattern that comes out is a repeat of the same issues followed by the same kind of approaches to solve them - the difference being the current economic climate. At just under $25/ZEC as I write this post, the value of the coin puts the current spending levels across the ecosystem on an unsustainable path. Looking at the financial transparency reports of ECC, ZF and ZCG, you can quickly see where things are headed. And yet, we try to plow ahead with the same approach hoping that “the coin price will recover”.
It’s time to rethink, reframe and remarket Zcash. Privacy is critical and foundational to this project, but it isn’t selling the project. Tooling is important, dev support is important, but guess what else is important, product-market fit… making the product solve a problem that a group of users has or experiences. How do you find that out? Research. Ignoring that is basically saying we know better, which is what’s continuing this downward trend. Zcash has some of the best tech, other projects figured that out and use it… for free. What does Zcash get back? (Rhetorical question)
I’ve valued the time working with the ECC team and getting to know many members of the community. I hope that in the coming months, a hard look is taken at the project and the direction and perhaps a bit of reflective mirror-staring. The best technical minds aren’t always the best marketing minds… we have a lot of amazing technically gifted people and sometimes that has stifled the marketing aspects. Zcash has to grow beyond just an organic trickle. Pushing the privacy narrative to a group that doesn’t see or understand the value is futile. Start with something that can grasp and can value and then demonstrate the benefits of privacy that come along with selecting Zcash as their crypto of choice.
I wish the project well and hope that there is a shift in mindset. The other option is next November, absent anything else, the Dev Fund ends, the halving happens, the current organizations fall and someone or some groups pick up the pieces and move forward. Costs and benefits to that just like other options.
Zcash is more than just a bunch of techno-jargon and coin reinvestments to the same sized community. At least it shouldn’t be. It can’t be for it to flourish.
I hope this message and the others I’ve shared generates conversation that leads to action - moving beyond the theory to practicality. I wish the best for the Zcash community.
Nick