Hey @ShieldOrder, Low volume flights create unstable CTR and conversion signals, fragmentation across markets, and no meaningful lift. The current 90 day structure already delivers controlled pacing, clear metrics, and weekly reporting, so performance validation is built into the flight itself rather than added as an external gate. Brave’s inventory is fixed rate, not auction based, so smaller tests do not reduce risk or increase predictability. The scale is what produces stable CTR, measurable conversions, and real ecosystem adoption. A full footprint is the most efficient and evidence driven way to achieve the outcomes the community wants while giving ZCG complete visibility into performance throughout the campaign.