An allocation of 2 percent of dev funds to a dedicated third party is a really really bad idea. For one, the quality of service performed by third parties changes over time. So as currently contemplated, this locks in a single company to perform media functions into perpetually. Second,
it reduces flexibility and options to adapt over time. No one in their right mind commits to hiring a vendor and offer a royalty based payment scheme.
I am all for marketing. We need more thoughtful suggestions on actual marketing for ZEC as opposed to ways to inflate the value of the marketing company.