Zcash Media YouTube Channel

Hello Everyone,

Thank you all for taking the time to issue such thoughtful feedback. After reviewing all the posts, it is our understanding that most people believe 37 Laines should post their videos on an independent channel. We are glad to hear this is the decision you have come to.

Nevertheless, many details came up - so in this note, we try to address most points that were raised, but we are sorry in advance if we don’t get to every single question. Also, please know that 37 Laines has been in good contact and standing with both ECC and ZF throughout the process, no matter what “lost in translations” may have occurred. We very much appreciate both of their help.

In this post, we first provide some succinct answers to the most pressing questions raised, with follow-up details in later subsections.

Highlights

-Monetization: We will not run ads. Our main revenue streams would be ZCG grants, donations, and the price appreciation of zec. (Please see subsection “Revenue Streams”)

-Licensing: (aka where will the videos go): Similar to most YouTube channels, our original videos in their whole original form will go solely on Zcash Media Youtube and are freely available for viewing. As for the segmenting/remixing of the videos: we would like to use the same style of license that @aiyadt suggested, allowing others to use/quote segments as long as they cite it. This will maintain the freely available and citable content to ensure the long tail of enthusiasm that @Dodger mentioned. However, we will also consult ZF in case any aspects of the trademark agreement limits how we can license the work. (Please see in addition subsection “Posting Videos on ZF and ECC”)

-Name of channel: Zcash Media (please see subsection “Channel Name”)

-Feature documentary: 37 Laines is pursuing opportunities to turn the additional footage we have collected into a longer documentary on surveillance. 37 Laines reserves the right to pursue any and all opportunities to use the footage we have collected to make a feature length documentary. We have been meeting with the producers of the ETH Documentary to ensure we handle this in the best way.

-Raw Footage: Due to the above need, 37 Laines owns the raw footage. (Please see subsection “Raw Footage”)

-Original cuts: 37 Laines owns the final cuts (so that we may freely post them and easily move between social media channels etc) and gives archival rights to ZF and ZCG (so that in the event they need to post the work due to our channel going down or unsatisfactory actions, they have the ability to share the content at that time).

Central Question

We believe the above points clarify baseline facts that we all need to agree on to have a meaningful discussion about what we see as the big picture question.

Will Zcash Media be an official or unofficial Zcash channel?

Our original intention (way back in August) was to become the go-to synthesizers and presenters of Zcash information - with the Zcash community having ultimate oversight. We believe this is the most effective way to reach a broad audience due to simplicity and convenience. This would not be a mutually exclusive situation, and many other Zcash inspired content creators could (and should exist), but one clear, polished, and community-endorsed channel should definitely exist. Also, from this thread, we can see that (though we have yet to get to meet him officially) it sounds like @Dodger also had the same idea about a go-to place for Zcash content! We hope this means great minds think alike :slight_smile:

What would this “official” Zcash information channel look like?

We would work with ZF, ECC, ZCG and the extended Zcash family to aggregate and synthesize Zcash news and ideas into insightful and entertaining content. For instance, we can have monthly meetings and collaborate with people like @anon35140610 (ZF) and Chris Tomeo (ECC) in making a unified marketing voice that leverages their knowledge and insider advice. We could also meet with and help ZCG grantees present their work so ZCG funded grants and devs can get more attention. We can make officially sponsored explanations of certain aspects of Zcash’s core technology from people like Sean Bowe and Deirdre Connolly. There are many benefits to having an “official” channel where newcomers know what they are watching is rigorously accurate.

We believe community members like ourselves are ideal to lead Zcash Media. We are DEEP in the Zcash lore and ethos. An outside company where only one of their arms is dedicated to curating a Zcash Media channel would not have the same passion and instinct to pull this off as well. Furthermore, we don’t have any of the baggage that comes with being a legacy company and having boards of directors to appease. So we are lucky to have the flexibility to speak with all parties more neutrally (and only on behalf of Zcash education).

Another reason we believe Zcash Media should be an official channel is: if the community is going to invest this much money into the videos, it should probably make wherever those videos go the main channel. If there is a future with different channels, the community can do that, but let’s get this main channel done first.

Last year we spoke with @Alex_ZF and the former ZOMG to suggest our idea to be sponsored creators and curators of Zcash content. We were told to prove ourselves with a good video. And we were happy to do so! We are proud to now say that all those parties have seen the content and have expressed their enthusiasm. So we believe it is fair to give us a shot at expressing our vision.

A Case Study for what this could look like

Consider Ethereum: Building A Community Hub

We are big fans of Ethereum’s approach to their website. We have spent the last few months following their Discord to observe how they manage a community of creators and output a unified front of a singular Ethereum.org website. They do this by having the Ethereum Foundation managing the major topics, quality, ongoing content, maintenance, and curation of the page. But anyone can contribute ideas and be paid to make them. This makes it so that an outside viewer new to Ethereum gets a single well curated page to understand ETH (High Value), though hundreds of people are contributing to the effort.

Aside: We would love it if the Z.Cash site were handled in a similar way, but we know all good things come with time :slight_smile: Back to the points.

How would Zcash Media be unique?

Like the Ethereum Foundation that helps support a vibrant ecosystem of independent individuals and business, we would like to also be one of the companies in a vibrant ecosystem supported by ZF/ZCG. And our product would be Zcash Media, which we hope to build into a similarly Decentralized Media Outlet. We can start Zcash Media by releasing content to establish a quality and style. But then other content creators can submit their content ideas. If they align with the mission of the channel and the quality, we can post them. If they don’t we can turn them down. And if the creator feels we did something wrong, they can go above our heads to the ZCG and tell them. Then, the ZCG will be able to ensure that we are supporting the curation in a healthy way.

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The Details
Other considerations regarding official Zcash Media channel managed by 37 Laines

Channel Ownership

If we own the channel, we maintain the control necessary to make the rapid decisions and marketing choices that @NaomiBrockwell referred to (including things like sponsorship deals etc). But if it is ever deemed that we are not doing justice to the community, ZCG can stop funding us. Simple as that.

Termination of 37 Laines relationship with ZCG/Zcash

We have always agreed to give archival rights of the cuts to the ZF. So if at any point our channel stopped, then ZF could move forward posting the content we have made that has been directly funded by ZCG as they see fit. We can make a contract with ZF stipulating this arrangement, but we believe there will be a reasonable way to work this out so that ZF and ZCG can make free decisions about the content should our relationship end.

Additional Channels

Obviously, Zcash Media’s status does not stop ZCG from funding as many YouTube channels as they like. If they decide we and the Zcash Media community contributors have our hands full and there is another topic that needs addressing, then they should always be able to fund other content creators.

Posting Videos on ZF and ECC

The whole point of Zcash Media is to make something that gets a following. As others said above, if you put it in multiple places, it dilutes the algorithm and spreads out viewership (so that they are missing out on all the other wonderful curation we are doing). We think this is not a great strategy and would not endorse this plan. However, as we said above, if our relationship with Zcash comes to an end, ZF should be free to do as they like.

Languages

We have made subtitles for our videos in the past (we have even made disability friendly cuts of videos for those with auditory sensitivities). If we put in a subtitle budget, we can make as many subtitles on the content as ZCG wants. People can also post comments on the video if they want it in another language and we can add that set of subtitles.

Revenue Streams

  • ZCG Support

Our main source of support will be ZCG. We believe this is the best entity to fund education since it is most directly tied to the community. We also believe that this is a mutually beneficial funding relationship whereby the videos they help fund will bring further awareness to Zcash, which may lead to price appreciation of the zec asset and subsequently a larger ZCG budget. In addition, since 37 Laines gets paid by ZCG in zec, and holds zec on its balance sheet, 37 Laines would benefit too by having more resources for production quality. This is the main virtuous feedback loop we have our eye on. We believe everyone in this thread will be happier, including us, if this is our goal and we don’t get distracted thinking about anything else.

  • Running Ads

So NO, we do not think we should put ads on this channel.

And for extra clarity, we will run through some additional cons. The amount of money made from Ads will be pocket change compared to what we need to make these videos (our understanding is the same as the number Winfred provided: 1M views = $1000). Further, certain channels depending on content can’t even run ads. And crypto content has been one of these flip flopping topics. So overall, best to not even worry about it.

  • Getting Sponsors/ Affiliate Links

Zcash media content falls into the category of branded content (meaning it’s advertising for Zcash done in an authentic educational package). So, perhaps there is some way that we could get a different brand to sponsor a video. However, since this is a Zcash Branded channel, this will likely be hard as most brands will think they are sponsoring Zcash. In addition, we would certainly not be eligible for any science video grants, because they don’t support ‘branded content’. Therefore, getting other sponsors / affiliate links besides ZCG is very unlikely.

  • Community Donations

Both our team members who had successful channels made almost all their revenue by donations (ads did nothing for them monthly). These were donations from fans (in their case through Patreon). If people love the work, and they want to directly support us, we could take donations through Patreon or shielded zec - there is a tip system on the grant page :slight_smile:

Channel Name

We agree with @anon35140610 and several others that making the channel name as obvious as possible is the best route forward so that newcomers can find it. We are making “media” about “Zcash”.

Raw Footage

Raw footage belongs to 37 Laines. This is an industry standard practice and non-negotiable for us. If 37 Laines wants to make a feature film using the footage we shot, that should be a benefit we maintain. If 37 Laines does not maintain ownership, we cannot turn our work into a feature. It would be unsellable if it were already spread out all over YouTube. We can discuss how to credit the community in the creation of a project like that (like the Ethereum film does), but this is a point for much later down the road since the feature film is not on the table at the moment.

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Final Thought on Trust

Unlike Halo, fruitful relationships are not trustless

Despite all the detailed words and considerations we and everyone has outlined above, we believe the main thing to make all this work is trust. We have been extremely flattered and grateful for the support everyone has shown to us and we love working on Zcash. Right now, our eyes are on the prize to release our first two videos in a big way, and we think this will be a big trust building event.

We believe ZCG is going to be giving many big projects shots in the coming years. And we believe that these big projects are important. So we are not shying away from dreaming big here but also dreaming rationally given our skill sets. This is a huge task, but one that our 5-50 person team of freelancers is ready for.

Talk soon,

37L

Action Items:

  • Decision by ZCG/Community agreeing or disagreeing with the points laid out here
    • Feel free to bring back the voting if you want now @GGuy :slight_smile:
  • Posting a grant for distribution funding (so we can begin to make trailers, etc)
  • Creating a long term proposal for ongoing content
    • David and Natasha will need about 2 dedicated weeks to make this proposal thoroughly (after they get the distribution effort going at the company)
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Referring solely to the above post…

  • I support this
  • I support this but…
  • I don’t support this but…
  • I don’t support this

0 voters

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@37L I think the details about revenue were clear but were there any extra details we need to be aware of? Couldn’t see this specific subsection.

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This section also appears to be missing.

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I love how passionate you guys are about creating quality content for the Zcash ecosystem. I personally am a fan of the suggestion to work with ECC and ZF to produce and share information about both orgs, in one place, separate from the individual channels.

I love that you would not monetize through ads either, that’s the best way to go and so kudos!

I have 2 main concerns:

My first concern is the wanting to be recognised as an official channel. I guess for me it doesn’t make sense since official channels are controlled by official teams. You would be controlling this channel if I understand correctly. I also think that being a community funded initiative, there would be more of an appeal to the community if you were recognized as an unofficial channel. This, I don’t believe would restrict you from working with the ECC and ZF. And as a community channel, you would act as an example to others who might feel motivated to curate content for the space, whether as YT videos, or other media types.

Concern numero 2 is the restrictiveness of the sharability of the content you produce. For example, say you worked with ZF or ECC, and you produced content about say Zebra or NU5, I think it would be nice for either party to also be able to use that content, not necessarily on YouTube, but on other platforms e.g embeded on the website, shorter/cropped clips posted to Twitter etc etc. I also think community could benefit from having the same permissions. I see people on Twitter post cropped clips all the time, that resonate with them and it’s a fantastic way to spread awareness usually. So being able to do so would be nice!

EDIT: One more: if for one reason or another, ZCG refuses to grant further funds (not saying it would happen but it could), what would happen to the channel? I don’t believe even a monetised channel would solve this issue. (this has since been answered)

Opinions are my own :slight_smile:

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@anon35140610 my intention is constructive debate :slight_smile:

Official Channel

What qualifies ECC and Zfnd to be recognised as official? Personally I think it’s because they deliver extraordinary value to the Zcash ecosystem combined with having the right core values and goals. Because they meet these conditions the community made it so :magic_wand:.

I trust that:

  • The current and future media “Zcash Media” produce will provide extraordinary value to Zcash
  • The values and goals the team has demonstrated to date align with the communities values and goals
  • Zfnd is able to negotiate the trademark complexities to protect Zcash and the trademark (which is used in the channel name) from any changes to @37L’s role

Content Licensing/Sharing

Good point.

Personally I trust that “Zcash Media’s” intentions are to extract as much value as possible from the content which might require them with restrict how final and/or raw media can be used by other parties. I’m also hopeful that ECC and Zfnd can build strong relationships with @37L and negotiate content creation and usage requirements/restrictions around these issue that are in the best interests of Zcash. The community will continue assess @37L’s performance over time and advocate/act accordingly.

Personally I think it’s in the communities best interests to increase the likelihood that @37L can produce a longer documentary that has strong roots tied to Zcash. If that means we have to trust they’ll do the right thing for awhile I’m all for it.

For example, if the longer documentary was to be pitched/distributed to another platform @37L may run into roadblocks if too much of the raw material is considered “recycled” because it was distributed by 3rd parties.

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I like constructive debates!! I’ll not say too much though to give others an opportunity to chip in but:

By this definition, then everyone in the Zcash ecosystem, grant applicants, community members who volunteer to promote Zcash, exchanges that list Zcash etc. are using official channels - as they all fit that description. To be clear, I’m not against the Zcash Media name. I just think it will be more of a hit if it’s perceived as a community initiative, independent of ECC and ZF.

I see what you’re saying. But I’m not referencing one specific video. I’m speaking generally as per their suggestion to work regularly with ECC and ZF to produce content about developments from both orgs. There could be exceptional situations.

I’m just of the mindset that if the community funds the creation of content, the community should not be restricted from the use of given content. But that’s just me :slight_smile:

And I’d like to emphasize that opinions I stated are my own.

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Fixed! Thank you!

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Fixed! Thank you.

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We agree totally, so I think we are saying the same thing - perhaps there is a better word than “official” we can use to clarify?

This is a good question that we could discuss when ZF, ECC, ZCG, and us meet? I am sure we can strike a great balance of directing eyes at the original channel and helping all members of the ecosystem benefit from it as well. This will just take some planning.

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Awesome! :slight_smile:

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Hey all, first I will say I think this is a very important discussion that will help to shape future community decisions and outcomes. Also that I am very much excited to see a qualified team like @37L take on this media work and spearhead the discussion at large. It should also be noted that the below views are my own as a long standing community member and ZCAP participant, and do not represent the ZF’s perspective in any way.

I am a bit confused as to why this is posed as the “Central Question” to this discussion. I am curious what @37L would view as being “official”? What does that entail? A trademark agreement? Social consensus for longterm funding by @ZcashGrants? Complete ownership of footage & channel? What is the purpose of classifying as either or?

Considering these as some of the action items, I think this quote is relevant…

With that view of ZCG’s role in mind, I’m starting to contemplate the idea of 37L(Zcash Media) as one of the major sponsored entities to come from ZCG support, alongside QEDIT. Although 37L is not doing protocol development, they would be developing on the social layer of Zcash…Although, I don’t think that makes such entities “official” necessarily. To my mind there are only 3 entities that are classified as “official” to the degree that they receive funds directly from the DevFund as laid out in the ZIP. (ECC, ZF, ZCG).

I think it makes sense to look at it like this: Does QEDIT getting funding for ZSAs equal the need to classify them as an “official” protocol dev team? I don’t think that matters at all, they are a team working on the open source Zcash protocol with support/funding from an “official” entity. I view this ZcashMedia situation similarly, Zcash Media doesn’t need to be classified as “official” to work on the Zcash protocol’s social layer with large longterm funding from ZCG.

But considering this below comment that was just posted:

It does seem we are all saying the same thing. So how can we reframe the central question posed and move on from using the word “official” to something else and continue moving this discussion forward?

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A focal point for ecosystem-wide information?

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The QEDIT analogy is what we are striving for, but we realize that it’s too soon to compare ourselves to them (since they have participated for many years now with the Zcash core team). But we hope to keep working and get ourselves to that level of trust. We definitely agree that the social layer is extremely important in addition to technical layers of a crypto-technology!

Aka: our goal is to be a big team supported by ZCG but not like an entity of Zcash. We would be under ZCG just like QEDIT reports to ZCG.

We used the term “official” to help clarify that we need the ecosystem/community to focus eyes towards one central location and to get the idea across that would be have certain special relationships with Zcash entities where people can understand we are a relay point for putting out messaging.

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The way I understand “official” word is 37L working closely with Zcash ecosystem(with sources) to build content VS random YouTubers making videos about Zcash based on their own research.

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Yes, well said! Thank you @aiyadt

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“Blessed :magic_wand:

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I would just proffer that an “official channel” for a decentralized cryptocurrency isn’t possible, but a channel that ZOMG decides to “officially endorse” is a different matter.

Excited to watch your upcoming content, really awesome stuff in the works!

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^ could be part of channel description — funded by Zcash community grants

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Super excited to see the final results of 37L’s work. I love that they’re fans of Zcash and also have the chops to make high quality content. They’re such a gem to have in our community. Thank you all for doing what you do. I’m a huge fan.

Name

There are many conflicting views on the “Zcash media” name. Some say it is too “offical” sounding. From what I’ve come across, pretty much every other crypto project does not police these types of branding approaches. It usually does far more good than harm for the underlying brand. More brand awareness and name recognition is generally a good thing.

It’s actually very difficult to measure what is “official” and what isn’t official anyways. As Zooko says, Zcash is owned by the community. All of our individual influence, comments, commits, tweets and contributions are “official” in some way.

The ZF, ECC and grant committee are only credible and “official” because the community stands behind them and funds them. If the community stands behind Zcash media because they also do excellent work, then they’ve earned their credibility and inherit a higher level of “officialness”.

I’d love to see all types of channels emerge to compete for viewership. Zcash media. Let’s talk Zcash. Zcash magazine. Documenting Zcash. Zcash archive. etc. They can all be unique expressions of Zcash.

Channel

I’m not supportive of the idea that all content funded by the grant committee should roll into one social media account owned by one entity. Ideally, I’d like to see hundreds of popular channels. All with specific audiences and different styles of communication. One size fits all does not work on social platforms and it puts too much power in the hands of the few.

37L should be able to create their own channel and promote their work how they choose (we’ll all help them of course!). Let’s see what they’re capable of. If they produce big hits, they could become one of the many powerhouses in our media arsenal. We’re in good hands. Let’s give them some room to be creative.

Going forward, it would be best to sort ownership details out during the actual grant proposal process. The time to chime in on ownership rights and whatnot should have been months ago. We can let it slide this time around because we’re all learning how best to run and fund community driven projects.

License / Monetization

I personally would love to see a creative commons license assigned to all media work that is funded via the grant process. This would ensure the content could be spun or remixed in many different ways, without any request for approval needed. Open source media is the way to go.

It’s basically the same process for developers receiving grants — all work must be open source. Content creation would ideally inherit the same values.

As for monetization, if 37L is able to monetize the videos through ad revenue, then good for them. I want to see our social channels thrive and if they can generate passive income, then that helps ensure they can continue to grow.

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