Zcash Mini-Documentary & Educational Series

Glad you like it! Bringing the NU5 upgrade and everything that goes along with it into the short documentary would be an awesome touch. It could be something that we weave in throughout the video and then show at the end when the upgrade goes live. Try to portray it as something similar to a Mars rover landing or something. Where all the code just “has to be right” and liken it to changing the engine on a flying plane, etc. All the things that would make a good story for a general audience!

We could work on how to include it during the Milestone 1 phase (writing, planning, pre-production) and get back to the community on what people think.


We are so glad you like the proposal. Also, all these things are excellent to keep in mind when writing the Tier 0 and Tier 1 videos. We agree we don’t need to reference the specific rumors and respond to them one by one, but by knowing the general misconceptions that are out there, we can make sure to include the truth about certain things in the videos. The different instances you point out are exactly the types of things we need the community’s feedback for since we are relative newcomers ourselves!

Luckily, there is a whole host of people (most everyone) who have a blank slate when it comes to Zcash. This is the audience we hope to reach most for our Tier 0 video - people’s whose first impression of Zcash (or even cryptocurrencies in general) will be the short documentary. In it, we can provide them high quality information from the people behind Zcash in an entertaining and understandable way. There may be certain people whose minds we can’t change (people with a conflict of interest, such as investors in other privacy coins) but for the new person, like the one you mentioned above from Reddit, we can provide a great introduction to Zcash. Also, the Tier 1 videos could then get into some educational content where we simplify and explain certain fundamentals of Zcash, like the circuit design you mentioned.

And yes, we concur that Twitter is good for fast and quick information, while making a video or writing a story takes time. But well produced stories have staying power and would go a long way in serving as a reference for Zcash in the foreseeable future. Plus they would save so much time for newcomers combing through Reddit threads, tweets, etc. and even more time for people trying to counteract false claims about Zcash.

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I completely agree here.

I’m also excited to see an “entertaining” twist applied to learning some of these deep technical characteristics of Zcash :slight_smile: I liked str4d’s slapping the roof analogy and could see some similar entertainment playing out in videos - it’s fun to laugh a little while learning.

Thanks for the response and I’m hopeful that others will chime in with their thoughts and ZOMG will fund this soon!


I’m excited about the quality of video that you’re obviously capable of!

A lot of the value here will be around the narrative creation and writing/story-telling. Do you have favorite examples from your portfolio we should look at for examples along those lines? I looked here, but those that i clicked into (just a few) leaned towards commercials: 37 LAINES - Work


Also, here’s a crazy idea. How about turning this into a pitch for a Netflix series? You have the savvy, we have the stories. Hmm.

Just spit balling, and in my personal capacity.


Hi @ml_sudo!

It’s a good point that much of the work we put on our website are commercials. We’ve made a point of doing lots of commercials over recent years since they are a great way to get fast and diverse experiences. Commercials are also a reliable source of income to maintain our team. However, the careers of both of our founders actually began in documentaries. Natasha won her first project creating a short doc for MD Anderson Cancer Center sharing the details of how their Oncology Expert Advisor would be implemented into patient care. And Jeff Hammerton’s first feature project was as the cinematographer, sound mixer, and producer for the documentary Enormous: The Gorge Story which (after many grueling years in post at Live Nation and doing a year of festival touring) finally came out in theaters this month! We have also produced many free short documentaries as donations to local businesses in the LA community that we support such as Holbox Restaurant. These skills/experiences along with the success of our 30 min fiction short film about a young autistic boy, In A Beat (written/directed by Natasha and shot by Jeff), landed us in meetings with Ridley Scott’s production company and in co-production with Storied Media Group on a feature adventure ski documentary that we are leading the direction on and that will be shot next year.

At this time, we believe we have the writing, directing, producing, and cinematography skills to carry out the different videos in our proposal. We have learned a lot since our first documentaries, and in combination with the fascinating story that Zcash is, we have high hopes for what could be made. And if this counts for anything, we’d love to make the videos about Zcash we proposed (we already have an idea for a working title for the short doc… Future Proof: Building Zcash).

In regard to your second point: with the connections that we have developed through our careers, we think we can absolutely pitch this content to Netflix, HBO, or other streaming services. However, we think that by making the short documentary and educational series we proposed first, we can accomplish two goals at once: (i) the short doc and education series can be made and released without any paywall so that anyone can learn about Zcash, (ii) the footage and videos we make would go a long way in serving as pitch materials for a longer documentary to larger streaming services.


I really like this proposal and the pedigree of the team, will be happy to see this get funded


i really hope it gets funded :love_letter:


Hi All, below we have an update on what we have made it through thus far. Lots more to be done, but we are enjoying the process of working with everyone at the ZF/ECC/ZOMG and are excited to move into production!

Milestone 2 Update

We have completed the following tasks as per our Milestone 2 goals:

  • Tier 0 script. The script is a collection of story points telling the arc of the Zcash story ranging from why cryptocurrencies were invented to the future of Zcash. After deliberation among the various meetings we had with the ECC/ZF/ZOMG, it was determined that the best course of action was to gear the Tier 0 script towards a general audience. This means we provide background information that explains ‘Why Crypto Matters’ as well as more detailed information about what makes Zcash distinctive and how it is developing. And though it’s main purpose is to serve as an entry point to new users, we have also written in layers that we aim to provide interesting information to more crypto-aware communities and regulators as well. We have met multiple times with ECC/ZF/ZOMG parties to receive feedback and modify the script for the Tier 0 video.
    • It is important to note that the “script” will not be exactly what gets put in the video, but rather it serves as a framework to make sure interviewees cover the most important elements of the Zcash story (since it is still intended to be documentary in style).
  • Interview logistics: We have compiled a long list of interviewees categorized by priority to be put into the video series as well as categorized by a “group” designation such as ECC, ZF, outside companies, etc. The second categorization is to ensure a diverse representation of organizations in the video series. We have identified for each interviewee the area of the story they can best speak to and assembled an extensive list of questions so that each interview will provide footage for not only Tier 0 videos, but for additional more specific and topical Tier 1 videos to be possibly made in the future with ZOMG approval. We have met with ECC/ZF/ZOMG parties to guarantee the availability and interest of interviewees as well as coordinate logistics of interview location and dates. This process is flexible and ongoing as we work with all parties to simultaneously get as many interviews as possible while being cost and time efficient.
  • Mood board: We compiled images for both live action and animation styles to establish the look and color palette for the video. This will serve to guide us as we select final interview locations, lighting and filming styles. This initial mood board deck has also been reviewed by teams at the ECC and ZF, and will now be sent to our animation team to begin a more detailed sketching of the look. We have our animation team working on testing different animation styles as well as creating initial designs for the various animations we know that we will need to explain technical concepts and bring interviewees’ words to life.

Great update, looking forward to seeing the end result


Thanks for the update! So excited to see the final result and share them to the world :laughing:

I assume that the video will be published on popular platform like YouTube. Would you guys be open in working with the community to translate at least the Tier 0 video? I think this way the video can be more accessible by everyone who are not English speakers. I believe the easiest way would be to share the English caption file which then can be translated and uploaded to the video. It might be easier to achieve this with platform such as Crowdin but it is not necessary.

My main request here is that can we have an English caption for the tier 0 video? The English caption file would be great for the hearing impaired anyway. In addition, the caption can then be translated and added as subtitles.


Edit: I am willing to coordinate this translation effort if it’s needed.


Thank you for your post @tokidoki.

Yes, we absolutely believe in sharing our films with captions, and will be sure to do that with everything we produce for the Zcash community. And we can work on translations - in the past the number of language translations has been limited by the budget (since we usually need to hire a fluent speaker in order to double check the script translations). What languages are you hoping for?

And if you would like to work with us in any way, please feel free to email us at info@37laines.com

We would love to hear from you.

37 Laines Team


Hello all,

This is an update on the Zcash film team’s progress over the last month or so. We have been traveling and interviewing like crazy to get the most well-rounded perspectives on both the big picture of the crypto ecosystem and Zcash’s place in it. Below is a very brief synopsis of our last month.

We started off our in-person interviews by going to Colorado to talk with Zooko Wilcox, Nate Wilcox, Sean Bowe, and Josh Swihart over the course of 4 days. As you can imagine, we got a ton of great insight into Zcash’s history and predecessors, as well as a deep look into some of the core aspects of Zcash’s technology.

We then interviewed Chris Burniske over Zoom to discuss both the basics of cryptocurrencies/assets and help our audience understand the broad strokes of where we are headed (or being taken!) due to the innovations of crypto. We next traveled to Seattle where we chatted with Michelle Lai about the importance and perception of privacy in different parts of the world.

Just recently, we rounded up our in-person interviews with a multi-city trip. We first went to Boston to meet with Deirdre Connolly from ZF and discussed her motivations for using strong cryptography to protect user privacy, what attracted her to Zcash, and her work on Zebrad. We next drove down to NYC to meet first with Carlos Acevedo to discuss his experience teaching school children about cryptocurrencies through programs like Crypto in Context and how Web3 presents numerous economic opportunities for people of all backgrounds. Also in NYC, we interviewed Amber Baldet of the ZF board about certain aspects of the current financial system work (e.g., banks) and the potential and risks for cryptocurrency in replacing our current system. We last traveled to DC for three interviews. We talked with Alex Tabarrok at George Mason University to discuss the similarities of cryptocurrency innovation to previous major historical technological breakthroughs as well as the importance of Zcash’s technology in bringing privacy to our digital lives. We also met with Ian Miers (founding scientist and ZF board member) to learn Zcash’s scientific origin story and Peter van Valkenburgh of the ZF board to hear about cryptocurrency’s relationship with government and the power (and constitutional benefits!) of being able to self-custody your financial assets.

Going forward, we have a handful of Zoom interviews remaining ranging from people with experience using and teaching about crypto in the Middle East, blockchain analytics experts, and additional economists who believe that the blockchain revolution is indeed a new type of industrial revolution.

We have a lot to do before we can complete Milestone 3 - a completed short documentary on Zcash. Our tentative goal is to finish towards the end of January 2022, hopefully being able to sync with NU5. However, the very last thing we want to do is put out a video that is anything less than stellar. Therefore, we will keep everyone up to date over the next ~month as we delve fully into post-production so that all stakeholders know what to expect.

Thanks to all our interviewees so far and the community for your support!


Great update @David_Heisenberg Thanks! Good luck with the rest of interviews and post-production.


May be a good person to interview for the documentary…


That’s a good idea, I would recommend interviewing the Winklevoss twins too.


Hi all,

We recently completed our Milestone 3 deliverables (social media cutdowns, rough cut of Tier 0 video, and near-final cut of Tier 0 video). ZF has seen and approved the deliverables.

To summarize our work thus far, we created a transparency report/update [Zcash Media 2022 Transparency Report.pdf - Google Drive] for those that are interested :slight_smile: There may be some surprises in there for the avid follower.

The transparency report also contains some information about our Halo video (The Ceremony, Powers of Tau, and Halo Video) and our plans for an upcoming trip to Colorado to get additional interviews with Vitalik Buterin and other prominent cryptocurrency figures.

Thanks for supporting us thus far and we look forward to providing an additional update on our next steps early next week.


Looks great, I am very excited about the months ahead!


Thanks @rekodi ! We are excited too :slight_smile:

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Hi all,

After discussion with ZF and ZCG, we re-arranged the Milestones in our grant to be able to take advantage of a new opportunity to get some high impact interviews for our short documentary.

Instead of Milestones 4-9 being the production of additional small videos, Milestone 4 is now the preparation and execution of our team’s trip to Colorado during the time of EthDenver to collect an interview with Vitalik Buterin and other prominent cryptocurrency figures (Erik Voorhees, Kevin Owocki). We believe including these folks will increase the production quality and broad appeal of our short doc. We have already completed Milestone 4 as of last Saturday by booking our flights to and accommodations in Colorado, as well as lining up the interviews with the help of Zooko :slight_smile:

We also added new Milestones 5 and 6 for post-production to include the new footage from our upcoming trip, as well as perform the finishing touches (animation edits, coloring, sound, etc.) to bring the video to perfection. We split up the final post-production budget into two halves so that we can get paid half up front and half upon delivery of the completed short doc.

Thank you!