I think ideas like this is exactly what the community needs.
You hit the nail on the head, ZEC still has an off-ramp problem. Through my work on Zcash projects, I now believe that getting to the point where people can just use ZEC directly is not a technical problem, it’s a community problem.
We need to build (or onboard) a community of people that do other things than blockchain software development. We need to reach the bakers, florists, coffee shops, etc.
Your project is a great idea to do just that, and I think partnering with an existing organization supporting victims of DV is probably the best approach. I would think that these organizations would be interested on a system where a victim downloads a wallet, receives ZEC from the org in a matter of minutes and can just show up with that ZEC at any of their partners and get what they need. It may mean that ZShieldHer needs a “For Organizations” section, laying out how ZEC could help.
A well-established organization in my area is Tubman.
It did come to mind, a “camouflage” option in a mobile wallet may be of use in this case. A button/gesture that queries some news RSS feed that the user can just doomscroll through if needed.