Yah, I definitely agree with you that merchant outreach will be key. In fact I think it’s so important that it should be prioritized as its own separate project with its own scope and grant proposal.
For example, it would be such an easy win if ZCash were just listed as one of Namecheap’s payment options. Namecheap says they’ve done more than $70 million in crypto transactions since they implemented BTCPay and they’ve specifically said they’d like to extend support for more BTCPay payment methods in the future.
But I’m a big fan of accomplishing things by taking one step at a time.