Shock and Awe v Hearts and Minds

General
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Err, this was what the USA labelled their tactics during “operation enduring freedom” - It failed really badly.

So badly the UK are still paying the price. “hearts and minds” was a much better military tactic, and one the british used. (usa created it before tho)

I cant begin to speak to the problems caused by the US for the UK forces (please note I am not speaking about individuals. I am speaking about policy. My heart goes out to all those involved.)

I leave you will this. (yes this conflict had deep personal impact on me) - This is the speeh given by col Tim Collins. It shows how differently we treated the war.

This is a dramatization of the actual speech. word for word. Makes me proud to be British.

This is how badly it failed. even wiki says it didn’t work

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We’re talking about dropping memes on social media, not bombing a country.

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I agree that Keks “metaphor” is just that and I don’t think it implies statecraft or anything like that but I think this makes a good point about memes desired effect (awareness) and actual
Guess what Im saying is lets not create mantra, its foolish

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I was just pointing out that outside of the US it is a derisory term. I don’t really care what it is called. I more wanted to post tim Collins speech. This is why I created a thread in uncategorised. so it isn’t off topic.

It is just kek didn’t seem to know the history behind the phrase. idk. not my fight.

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side note - “official” name is “the sound money campaign”.