It is very difficult to win the hype battle when there is no real investment in marketing. “Build it and they will come” is a mentality that was outdated 20 years ago, and it won’t do Zcash any favors in 2025. In order to capture new market share at least 20% of a budget must be spent on marketing. Meanwhile ZCG continues to squeeze and discourage community members that are representing Zcash online and out in the real world. If we are to be serious about solving the problem @conradoplg is pointing out, at least 20% of ZCG’s 2025 budget has to be allocated to marketing, which within the context of our industry means community.
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