Hi folks! This whole grant discussion has nothing directly to do with Electric Coin Co, but speaking for myself, just as a Zcash community member and a ZEC holder, I support this grant.
For starters, because from my perspective the first Zcash Media grant has been highly effective. I had the experience of sending people the first two videos and really getting their attention, both with big influencers like Naval Ravikant, Tyler and Cameron Winklevoss, Barry Silbert, etc and also with my friends and family members who never seemed to “get” what I do until they watched the first video ( 
).
I think the first two videos are probably a part of why the sentiment toward Zcash both inside and outside the Zcash community has become more positive (even despite the bear market). I imagine that a steady cadence of videos with this excellent quality could really attract a lot of newcomers to Zcash and rally the Zcash community in the coming year.
The other reason I support this grant is because something I’ve learned over the years in business is to focus on people. There’s a saying in business “In the long run, culture eats strategy for breakfast.”. And culture is made of people. My personal interactions with the Zcash Media folks (mainly David, Natasha and Jeff), plus their public interactions that I’ve watched, plus the skill and care that I is evident in their videos has convinced me that they are a long-term asset.
Zcash has an ability to attract and retain the best people to join the mission — our mission of economic freedom and opportunity for the entire world and for future generations. It’s a strategic advantage that few or maybe no other competitors can match. IMHO getting Zcash Media is a unique opportunity, and one that won’t come again.
I’d advise my fellow members of the Zcash community to think of this, not as spending money to get a series of videos, but as using the “Major Grants” slice of the Dev Fund to attract and integrate a high-quality team into our ecosystem, just like the original ZIP 1014 envisioned.