When are you getting this information that it’s moving in support of another organization?
You are trying to fit Zcash into a business investment model and it just doesn’t work that way. By buying/selling/using Zcash you are not investing in a company or organization. Zcash is Zcash, it’s value is in its utility as internet money which protects the privacy of its users.
If ECC had issued a Token (ICO) then that Token could represent shares of the company and it would be subject to SEC regulations as a security. ECC did not do this, they have a portion of the ZEC from each block sent to addresses for later use to support the network. If the market choose to make ZEC worthless then the ZEC they received is also worthless.
If you buy Zcash at an exchange as an “investment” and not for its “use” then you are speculating on the future price of Zcash. The ECC and Zcash Foundation are not supporting the software for speculation they are supporting it for it’s utility as a medium of exchange and a store of value