By now, you might be aware of the recently announced partnership with J.P. Morgan to implement zk-SNARKs in their enterprise blockchain system, Quorum. https://z.cash/blog/zsl-quorum.html
This is a really big opportunity for legitimizing the technology behind Zcash and in no sense should this be taken as J.P. Morgan endorsing the open cryptocurrency. Why would one of the biggest banks in the world endorse a permissionless cryptocurrency anyways? It wouldn't make much sense for them to do. What they're really after is the expertise of the Zcash team to best help them build an enhanced settlement layer in Quorum.
Privacy is clearly a really important component for enterprises and this partnership highlights that exactly. While Quorum had already been focused on presenting a privacy-focused enterprise blockchain, they were limited in a few areas that integrating zk-SNARKs can solve.
Finally, we have not sold our souls to the devil as much as this partnership might make it seem. Quorum is an open source project, incubated by technologists at J.P. Morgan, but open for anyone to use, extend, etc. This is a big part for why the Zcash company is excited about helping Quorum improve privacy for settlements of contracts in the system.
TL;DR: J.P. Morgan opting to hire the Zcash team to build zk-SNARKs into Quorum is a great endorsement for the tech and the team making Zcash what it is!!