On legitimizing zk-SNARK tech via enterprise partnerships

Crossposting a post that by accident is more related to this topic:

Just out of curiousity, how does Zcash profit from this other than some minor image improvement?
As it’s open source i guess not even a license fee was paid, or?

… but aren’t we creating competition that way and fail to monetize ZEC dev teams hard work which is paid by miners?