It should be called “Zcience” since it’s really more focused on research and science related to blockchain, not really use cases around cash anything or products.
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Agree. “Z” or any variation of Zcash right now is not really singing to me. But some sort of name change would make sense.
Maybe “Professor Coin”?
“ProfCoin” for short.
The next meetup could be “ProfCon”.
Agree 100%. Name change will never happen. That’s like changing the name of Bitcoin. Zcash is one of the most important projects in crypto and has a lot of brand recognition. I could care less what “industry influencers” think. None of these YouTubers or Twitter people ever mattered when Bitcoin started.
They’ll start producing content about ZEC once the price goes parabolic and will all claim they were fans of it all along and never hated it 
In my opinion it’s the perfect name.
ZEC: Zero Knowledge Electronic Cash.
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just cash
I constantly have to clarify for new people that Zcash has existed since 2016 and we have nothing to do with these events in Ukraine. But even with this in mind, I understand that nothing needs to be changed.
Z.cash this is the most understandable, broad, far-sighted and cool name from the entire crypto market. It’s just that the letter Z can’t symbolize anything. And if some selfish billionaire decided to bury the connection with the previous owners of the company forever, this does not mean that this is a good idea and does not mean at all that we need to think about it. Great success is not always a sign of a great mind (the film “Margin Call”).
Z combined with cash is a new era of digital cash, for the first generations (Z-generation and beyond) born in a new digital reality. In this reality, where they won’t have paper cash - and they won’t be able to do anything about it, because they don’t have the right to vote about it.
In this space, there is no more cool and comprehensive name that hits exactly the target.
Even bitcoin is a narrower and frivolous name that cannot have complete success due to the fact that it sounds like the nighttime nonsense of a programmer. I’m not talking about the other names at all. Most of names simply do not mean anything, do not make sense and were chosen on the principle of uniqueness for one crypto season.
What? ProfCoin? )))) Ahaha! Have a latte and forget it. Someday you will understand. Just love what you have, because life gives to those who appreciate what they have. Success is more likely to come to those who are firm in their intentions, and follow the course, no matter what difficulties await him. The price in a bear market is definitely not a reason to change course.
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Z combined with cash is a new era of digital cash, for the first generations (Z-generation and beyond) born in a new digital reality. In this reality, where they won’t have paper cash - and they won’t be able to do anything about it, because they don’t have the right to vote about it.
Great Message artkor - The freedom to transact & the right to vote. Combining these messages, an developing zcash shielded asset voting system (Zconnaissance - Sketching a Shielded Assets Future by Vivek Arte: Zcon4 - YouTube).
Rebranding: I vote no on any resources going through a fruitless exercise.
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Zcash doesn’t have brand distinction which is another negative trait.
The crypto industry has many Bitcoin companies with nondescript names
Tcash
Xcash
Tcash
Bcash
Dash
And hundreds like this
Potcoin
Filecoin
Dogecoin
Litecoin
Vertcoin
Dogecoin
et al
There is nothing explicitly valuable about keeping Zcash, but if a strong rebrand happens and if sticks, there is tremendous upside potential.
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I’d be open to a name change. But I don’t know what the right name is and I don’t think I’ve seen it yet.
I would like the “no, just no” repliers to include their reasons, because I might be missing some good ones. I see these as persuasive reasons not to change the name:
- “Zcash” has name recognition built over many years
- Redoing all the existing branding is a time-consuming hassle
I see these as reasons to change the name (I believe all are pointed out above but to say in my own words):
- Zcash has a bad rep with the crypto community at large due to its price action (Least important reason imo)
- The “Z” in Zcash isn’t super clear in meaning, especially to a casual observer (“Secret Network”, I’ll admit, has a solid name to this end). Is the Z for “ZK Cash” ? (I think so) I might honestly prefer that name. Is it “Zooko Cash?” We all know it isn’t… but that’s definitely confused people before, and will confuse and annoy again.
- The “cash” narrative for crypto hasn’t been as sticky or successful as programmable money, digital gold, or tokenized assets. If Zcash is going to be a platform with other assets on it, calling it “Zcash” seems limiting.
But I’m not going to be jazzed about a rebrand until I see a name that clicks with me. “Z” is not terrible, but even lighter on meaning. I forget what “Firo” was (this is probably a good thing in their case, and worth noting)… Finding a sticky brand is hard! I think what we have is not bad. But I could be see myself supporting a rebrand if a name comes along that tickles my fancy.
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There’s no upside to a name change. Zcash is well known, and has a solid position as the world’s 2nd largest privacy coin. Work on the real issue, getting merchants to accept it, and people to use it in the shadow economy. The tech is better than XMR, but they beat us because they built a cult and a mythology around their coin.
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Im not supporting a name change. But I am supporting putting the Z on real cash.
I have put together a poll to gauge interest in moving harder and faster on stablecoins and improving ZEC economics. Please take a look and vote.
None of these remarks are demonstrable.
Secondly (and as shown above, and I can provide countless additional pieces of evidence) there is severe ongoing negative brand awareness with Zcash among prominent crypto market analysts/ influencers.
Zcash is a dirty name among people who know.
And among newbies, “Zcash” is an arbitrary coin name from who’s founder is Zooko Wilcox - emphasize the Z
A new name is a great debate, but it’s impossible to think of the right name
After spending time on this, I propose some radically old school and straightforward names
- Liberty
- Privacy
- Sovereignty
These project names feel on the nose today but after many years perhaps their recognition will be natural.
“zcash” is a poor name for this project because it is severely non-informative and is limiting about what the project is.
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+1. “Z” is more of a placeholder until something better comes to mind. Haven’t really cracked that quite yet, either.
Awesome, reply. This is the kind of thought-provoking discussion I intended to spark – not the pearl clutching.
don’t ask the reply-guys or you’ll get another answer 
100%. That’s the main point I was trying to drive home previously. Cash hasn’t transferred to the digital age. Cash is money 2.0 (after gold). Crypto is 3.0 and beyond – it’s up to us to name it. Did you see how easy Silly-con Valley co-opted the term “web 3”? That was totally inorganic and fed through a16z and other big name VCs through their investment portfolio.
That sounds like 2nd or 3rd place to me. Not bad is not the best, either.
By you and the other 10 people on Twitter under the $ZEC tag?
That certainly would help, but most people don’t even use normal crypto for that. That’s a generational problem that will come in due time. If Zcash had a killer app to use, then maybe it would help propel it, but that’s like Stripe saying they need all merchants in Brazil using their SaaS. The current team and talent here working on Zcash is stretched too thin to be moving the needle that far. And the shadow-economy is a farce and probably a trap. Why pigeon-hole Zcash to that tainted category?
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The more I think about this, the more I am open to the idea, however the Zcash ecosystem needs to answer the question of what the product strategy is before you can really come up with a name…
If Zcash goes down the route of becoming a place to store and shield your assets bridged from other chains as the main attraction then a rebrand would probably be fitting
Project Zero?
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Names might not be as crucial as we think. I don’t believe keeping or changing the name would significantly affect Zcash’s long-term success.
Personally, I think it’s an excellent name. Imagine owning z.com, though that might cost around $20 million, right? 
Having .z as a custom domain sounds interesting. Something like GGuy.z does sound catchy, doesn’t it? 
This is all theoretical of course. Zcash can’t afford any of this right now 
.
When I said shadow economy what I meant wasn’t black market or anything, I meant parallel economy where ZEC gets passed around without being immediately converted back to fiat. It’s hard to do that when so many people are living paycheck to paycheck.
Don’t know about Zcash but z2z should be rebranded into u2u ASAP
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I’m surprisingly conservative here, I’m def a no.
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This thread flashed back to me today.
I think that with Josh leading a new vanguard, it’s time to rebrand this project.
Zcash is a tarnished brand; the technology under Zcash deserves respect.
A whole new awakening could help us all leave the frustration of the past behind us.
Szkovereign
SzkovereigNet
something to place ZK front and centre, while also nodding to sovereignty thru decentralization, privacy, freedom, et
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That really rolls off the tongue.
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Sovereign - found in the dictionary between ‘sober’ and ‘sozzled’.
Daft idea.
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They’d be pronounced the same as Sovereign or SovereigNet