Zcash Awareness Campaign on Snapchat

[rems-15]

Hi everyone,

My name is Rems. I have been active in the Zcash ecosystem and have contributed through the Zcash Bounty Program. My focus has been on simplifying Zcash for new audiences, creating beginner-friendly content, and highlighting community-driven stories. This proposal builds on that experience by extending Zcash’s reach to an entirely new audience on Snapchat.

I’d like to propose a 3-month pilot campaign to bring Zcash awareness to Snapchat, one of the largest social platforms with over 400M active users most of them 18–34 years old. This audience is highly engaged with short videos, AR filters, and stories, yet Zcash has very little presence there today.

Other crypto projects, including Bitcoin, already have official AR filters on Snapchat, proving that this platform can be an effective way to spark curiosity and start conversations. Launching a Snapchat campaign for Zcash would not only modernize outreach but also position ZEC as a privacy-focused digital currency with a fresh, accessible image.

Why Now?

• Snapchat remains underutilized for crypto, leaving a gap Zcash can fill.

• Younger demographics are curious about privacy and finance but prefer content in short, creative formats.

• Zcash needs new visibility channels outside of X (Twitter) and Telegram to reach beyond the crypto bubble.

What This Project Will Deliver

• 30 short videos + 24–36 casual Snapchat stories over 3 months.

• 2 custom AR filters branded for Zcash (e.g., “Privacy Shield” or “ZEC Rain”).

• Targeted Snapchat Ads to boost reach in key regions.

• Transparent monthly reporting on engagement, filter usage, ad performance, and follower growth.

Budget

$13,500 total (3 months) covering video production, AR filter development, ad spend, and project management.

Outcome

This campaign will test whether Snapchat can serve as a scalable outreach channel for Zcash. Success would be measured in reach, engagement, filter adoption, and account growth. If results are strong, the project could become a foundation for larger Zcash marketing efforts in mainstream platforms.

For more details on the full proposal, please see the GitHub version here

https://github.com/ZcashCommunityGrants/zcashcommunitygrants/issues/94

[aquietinvestor]

Hi @rems-15 - Welcome to the forum, and thank you for submitting your grant proposal! We will review it in the upcoming weeks and reach out if we have any questions.

In the meantime, if you have any questions for us, you can post them to this thread or DM us at @ZcashGrants.

Zcash Community - We want to hear your feedback on this grant! You can post your comments to this thread or DM us at @ZcashGrants if you’d like to provide feedback in private.

Thanks!

[zerodartz]

hey. do you have any visual examples and maybe samples of videos you have already made for something else or for personal use maybe? otherwise from just text its hard to get the vibe you are thinking of going with this project.

[rems-15]

Thanks for the feedback! To give you a clearer picture of the vibe I’m going for, I’ll share some screenshots of my current Snapchat activity, including my profile, follower count, posts I’ve shared, and the views those posts receive. This will show the kind of reach and engagement I can already generate.

And I won’t just be posting any random videos on the Snapchat spotlight; it will be mainly about Zcash and I will also post some important tweets from X.

Aside from the snap stories about Zcash I will be posting to keep the audience engage I will also be keeping streaks. The streaks will be funny memes about Zcash and random facts about privacy coins.

This was last night when I sent a streak about Zec pumping and this person ask about it.

Snapchat users value streaks and it’s a way to let them know you are always active every day.

I’ll also include examples of existing crypto filters on Snapchat (like Bitcoin’s ‘rain filter’), which serve as inspiration. My goal is to create something similar but uniquely branded for Zcash, such as a ‘Privacy Shield’ or ‘ZEC Rain’ AR filter. This should give you a concrete idea of the style and impact I want to achieve with the campaign

[ZCG]

Thank you for your submission. After careful consideration by ZCG and allowing sufficient time for community feedback on the Forum, the committee has decided to decline this proposal.

We appreciate your efforts in submitting a grant and encourage you to stay engaged with the Zcash community. Continue building your network, sharing your progress within the broader Zcash ecosystem, and connecting with other community members to strengthen your impact. Becoming more involved with community groups like Zechub and actively participating in discussions can also help improve your chances for a future grant.