Translation is only one tiny bit of outreach. You also need Being able to adapt your product to the idiosyncrasy of every region you want to target. Some things don’t translate well…
To give you an example. I bought a cellphone stand. The brand is called “Home Office!”. That makes total sense, they make wooden stands for electronic appliances like phone, laptops, tablets, etc. But, their logo… is “HO!”. Well… that doesn’t translate well. If I were to market this product in a native English speaking region, I would have a problem “HO!” reads pretty much the same as a slang insult 
Nobody wants a cellphone stand that accuses you of promiscuos sexual behavior 
that’s why I like this idea. Is in the right place, but It cannot be an isolated effort. Some of the worst localization efforts are those that end up feeling as a second class citizen. Given Zcash’s mission, that’s not an option. we need an integrated approach to localization.