Zcash shielded window

Community Grants Applications
1

We want to introduce a new project called ZCASH SHIELDED WINDOW: A window of opportunity for Privacy & Zcash. That means potential marketing campaigns and spending windows for ZEC, such as only during favorable times for smarter spending.

We at Zcash Brazil have been analyzing the current scenario. Many new users have recently been attracted due to price action, technology, and recent events. Therefore, we believe it is a good time to strengthen the Zcash protocol and privacy content.

We are proposing a marketing action with the leadership of the Zcash Brasil team for the 4 projects below:

  1. Privacy Week with CASTA CRYPTO (In open, planned)
  2. Special CBDCs - 2º Edition with BLOCKAFFE (October/24)
  3. Radio BLOCKAFFE with Zcash Campaign (September/24)
  4. Campaign with Rafaelando (In open, planned)

DETAILS OF PROGRAMS, DURATION, BUDGET AND PARTNERS

  1. Privacy Week with Casta Crypto

About the Casta Crypto Channel** → https://www.youtube.com/@castacrypto

The Casta Crypto channel is dedicated to providing high-quality information and analysis on the world of cryptocurrencies, DeFi, Web 3.0, and emerging technologies. Our focus is away from price speculation, adopting a philosophical and sociological bias that reflects on the impact of technological evolution on society. Thus, we attract a critical, engaged, and selective audience. We also work on building new standards for WEB 3 communities, being a national reference on the subject.

In 2023, we were elected as:

2023 Highlight of the Year by BrPunk

Partnership Operation and Brand Positioning**

Partners of the Casta Crypto community position themselves as promoters of knowledge and real innovation in the blockchain market, contributing to a common good project with the potential to transform collectives and new ventures.

Audience Metrics and Reach**

YouTube: 25K subscribers / 2.5k to 5k views per video / 300 to 400 live viewers
Twitter: 30K subscribers / 5k to 15k views per post / 500 to 700 live viewers
Instagram: 21k subscribers / ~1k likes and 10k to 15k views per reel
Guild: Closed community with +400 members (open for benefit campaigns)
Web3: Prominent position as one of the largest Web 3 references in Brazil

Freedom of Opinion

Casta Crypto maintains its reputation for trust, transparency, and integrity, ensuring a differentiated engagement and relationship with its audience. We uphold rigorous due diligence processes, to which all potential partners are subject. This includes reviewing whitepapers, analyzing teams, and evaluating economic models.

While we are open to advertising partnerships, our opinions and analyses are always impartial. The advertising contract does not subject us to any bias, as we always transparently communicate the risks associated with any crypto project and highlight the competitive advantages of the partner in addressing and mitigating them.

We sincerely appreciate your interest in this proposal and are available for any questions.

Duration: 1 week, 5 days.
Budget: $2000 will be paid in ZEC deliveries.

2. Radio BLOCKAFFE with Zcash Campaign

About Blockaffee

Blockaffee is a podcast that explores Web3 through the eyes of its creators, discussing how Blockchain technology redefines concepts such as economy, financial independence, mental health, and freedom, with a strong commitment to promoting digital privacy.

History and Foundation

Founded on September 20, 2022, on NFT Day, Blockaffee has produced over 90 episodes. With three distinct formats, the podcast weekly invites artists, developers, and Web3 leaders to share their experiences, always highlighting the importance of privacy in the digital world.

Past Work with Zcash

CBDC Special 2023: Sponsored by Zcash Brazil, this special discussed the Central Bank’s digital currency in five episodes, with a focus on privacy and featuring experts such as Fábio Araújo (Central Bank) and Michae2xl (Zcash Brazil).

“Privacy is Normal” Campaign: Held in May and June 2024, this campaign highlighted the importance of privacy in six educational episodes, resulting from a partnership with Zcash Brazil, including a reading of the manifesto “Privacy is Normal” and extensive social media promotion.

Highlights

Privacy Promotion: Blockaffee is distinguished by its commitment to promoting digital privacy, a central theme in its episodes and campaigns, such as the CBDC Special 2023 and the “Privacy is Normal” campaign.
Over 90 Episodes were produced, addressing relevant Web3 topics with a focus on privacy and digital freedom.
Strategic Partnerships: Blockaffee has received support from Meta Pool DAO, a multichain liquid staking protocol, and has established partnerships with major crypto media channels such as Be in Crypto and Modular Crypto, in addition to ongoing collaboration with Zcash Brazil.
Partnerships and Brand Positioning
Blockaffee collaborates strategically with partners who share its values of privacy, digital freedom, and the promotion of projects in emerging markets. Notable partnerships include Zcash Brazil and Meta Pool DAO, reinforcing the podcast’s commitment to these essential causes.

As an influential voice in the Brazilian Web3 space, Blockaffee stands out by bringing accessible discussions that connect Blockchain technology to people’s daily lives. Our brand strongly promotes digital privacy and technological empowerment, making these issues relevant and urgent for a growing audience.

  • Audience Metrics and Reach
    Blockaffee showcases robust and growing reach with completely organic traffic:
  • LinkedIn: 194 followers, 89 subscribers, 182 views per episode
  • Podcast Platforms:
  • Audius: 110 followers, 2950 plays
  • Spotify: 158 followers, 310 plays
  • YouTube: 160 followers, 2007 plays
  • Total Impressions: 71.3K
  • Twitter/X: 1236 followers, 20.3K impressions
  • We are ready to expand our impact with strategic investments in paid content.

Duration: 1 per week, 30 days.
Budget: $600 paid in ZEC after deliveries.

3. Special CBDCs - 2º Edition with BLOCKAFFE

Past work: We are from Zcash Brazil and paid $500 last time.

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Duration: 1 per week, 30 days.
Budget: $600 paid in ZEC after deliveries.

4. Campaign with Rafaelando (https://www.youtube.com/@rafaelando/featured) + other partners.

Panel about Zcash + Onboarding (max 100 wallets downloads, 2$ each + $50 airdrop and $50 giveaway with memo shielded)

Duration: 1 day
Budget: $300 paid in ZEC after deliveries.

Total budget asked: $3500

12 Likes
2

Hey everyone!

Do you have any questions, suggestions, or ideas?

We value your input on the project name, campaign values, and our ongoing efforts to enhance Zcash in Brazil.

1 Like
3

Hey Michae2xl exciting proposal! I think you’re right about now being a good time to strengthen Zcash content in your area. I have a few questions:

  • Can you expand on the specific milestones that will be produced for each campaign?
  • How will Zcash Brasil assist in each campaign?

Thank you and good luck!

3 Likes
4

Hi Dismad! Thank you for your questions.

Can you expand on the specific milestones that will be produced for each campaign?

  1. We will have a privacy week, featuring 5 videos - one per day - discussing privacy. Additionally, we will create a dedicated category on the channel for these videos.
  2. There will be one episode released every week.
  3. We will release a podcast every week.
  4. I will host a live session, discussing Zcash with me @michae2xl

How will Zcash Brasil assist in each campaign?

Yes, there will be monitoring throughout the process. We will handle the management, and artwork, and collaborate as a team.

7 Likes
5

Hey! We have submitted here as a podcast and others:

2 Likes
6

I remember in the first season of the CBDCs Special, The Blockaffe team invited the Brazilian central bank coordinator for a chat. That episode was quite good, the man is very smart and was very transparent. I believe it was this one:

It would be really nice to see a new season from blockaffe.
All the other campaigns also sounds great!
Casta is very influential crypto speaker, and even though I don’t know much about Rafaelando, I know she is quite popular as well.

4 Likes
7

I would like to say that this activation will be very positive for the visibility of Zcash as a whole, being able to do a massive onboarding and demystify the masses’ concepts about the protocol and privacy. The people handpicked to participate in the activation are expressive vehicles from Brazil with a large reach and a vested interest in Zcash privacy and cybersecurity. I fully support it and we will be here to work hard and make everything happen for the growth of the Zcash ecosystem.

3 Likes
8

@Michae2xl Thank you for your submission. After consideration from @ZcashGrants and sufficient time for the community to provide feedback on the forum, the committee has decided to reject this proposal.

The committee appreciates your grant submission efforts and encourages you to continue as an active member of the Zcash community going forward.

1 Like
9

Very understandable in the current scenario in Brazil (X), we will be back soon!

Thank you for the feedback. Could you please provide more specific details regarding the decision for future reference?

3 Likes