Initiative: Zcash Ukraine Regional Community
Coordinator: Beyond
Period Covered: June 1 – June 30, 2025
Focus: Awareness, community building, content creation
Proposal: DAO DAO
Summary
In June, we launched the Zcash Ukraine initiative from scratch. Our focus was to establish a presence across key social media platforms, create localized educational content, and begin growing a privacy-minded Ukrainian-speaking Zcash community. We’re seeing early momentum — with our Instagram and LinkedIn already ranking on Google’s first page for “Zcash Ukraine”.
Social Media Metrics
| Platform | Posts Created | New Followers | Notes |
|---|---|---|---|
| Instagram (link) | 11 + 1 Reels | 41 | Indexed on Google 1st page |
| Threads (link) | 11 | 4 | Used to support IG growth |
| Twitter/X (link) | 9 | 12 | Lower usage in Ukraine |
| LinkedIn (link) | 7 | 19 | Focused on IT professionals |
| Telegram (link) | 10 | 66 | Central hub + Q&A session |
Highlights
- Set up and launched 5 Zcash UA branded channels from scratch.
- Achieved organic SEO visibility — Zcash UA is now on Google’s first page.
- Developed 48 total content pieces (posts, threads, visuals, reels).
- Started testing formats and content categories based on engagement.
- Established Telegram as the core of community discussion.
Insights & Learnings
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We’re starting from scratch, so more fundamental community traction and branding effects will likely become visible over 2–3 months.
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LinkedIn performs well for attracting IT professionals, thanks to the coordinator’s existing network.
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We are still testing content formats and categories to understand what resonates best with local users.
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Telegram shows strongest engagement — we will continue developing community Q&A and AMAs there.
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LinkedIn works well for professional outreach — especially among Ukrainian IT and crypto specialists.
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Twitter remains slow in growth — we’ll keep it as secondary channel but focus more on IG/Telegram.
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Need more experimentation with reels, carousels, polls to find best-performing formats.
Plans for July
- Host a Zcash meetup in Dnipro (10–20 participants).
- Publish at least 12 new content pieces across platforms.
- Run Telegram polls to identify interests and needs of local followers.
- Start onboarding campaign for ZEC wallets + real-world use cases.
Coordinator: Beyond
- Privacy educator and Web3 community organizer
- Twitter: @Beyond_Karto
