Educational Video Series for ZCash in Indian market

Applicant background

Finstreet is India’s First Crypto Education Institute. This platform acts as an easily accessible medium for people to learn about the importance of cryptocurrencies and the different asset classes associated with them.

Motivation and overview

We will create an educational video series educating people about ZCash. This video series will focus on why privacy is important when it comes to finance and how Zcash is solving this problem on a large scale.

The campaign will :

  • Educate people about ZCash and its use cases.
  • Create better and relevant reach in India and other Hindi speaking nations.
  • Create Brand awareness among the Indian crypto community.
  • Detailed introduction of the project
  • Help in creating strong brand recall value among the blockchain and crypto community.
  • Regular updates about ZCash to the Indian community.

Technical approach

Channels for distribution:

  • YouTube 22,000 subscribers
  • Quora Spaces 18,300 followers
  • Bolo Indya 70,100 followers
  • DailyHunt Josh 2,04,700 followers
  • MX Takatak 1,19,200 followers
  • Trell 37,000 followers
    More than** 300K** people in the crypto and blockchain interested community.

Key Facts:

  • 300k+ followers
  • 10 million-plus monthly views on all platforms
  • 3.5 million impressions per month on YouTube
  • Verified profiles on 6 platforms
  • 100% organic traffic
  • 80% month on month growth
  • Educational content in Hindi and English
  • Targeting niche Indian audience

Video formats:

  • Daily Crypto News
  • Review videos
  • Interviews with leading industry experts
  • Explainers
  • Tutorial videos

Execution risks

There are no execution risks involved.

Downsides

According to our past results and experience, there will be no downsides to the project.

Evaluation plan

Key KPIs to be achieved with the campaign:

  • 1 million views on content related to ZCash.
  • 5 million impressions of the entire campaign.

Tasks and schedule

Key deliverables:

  • One weekly news or update about ZCash
  • 6 explainer videos about ZCash.
  • 3 specific interview videos featuring the core team members of the ZCash community so that the world can share the vision of this project.

Budget and justification

Funds from the grant will be used in the following activities-

A) HR cost which includes the following people:

  1. Video Anchors
  2. Graphic designers
  3. Campaign Manager (Content architecture, quarterly reports, ticket resolution)
  4. Video editors
  5. Content writers
  6. Social media managers
  7. Digital marketers

B) Setup cost 1) Studio setup (Camera, Lighting, mic, green screen setup, etc.) 2) Infrastructure cost. 3) Miscellaneous expenses

Budget: We are looking for a total grant of $5,000

Proposal link

4 Likes

In general, I am supportive of this proposal. I like this proposal but the statement above is not necessarily true. There is a huge potential downside for media projects funded by ZOMG, if the contents produced do not fit the value of Zcash. Also, this is a personal opinion but I would prefer no trading strategy or price discussion in projects supported by ZOMG.

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Thanks, @tokidoki for your support. Answering your query, we have a process of taking the necessary approvals before posting the content of our partners. We will submit the draft videos for approval by the team.

Absolutely our focus will be on the use cases of ZCash and explaining about the project rather than the price discussions.Our goal is to educate people about the project.

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Hi Sahil, thanks for your application! We’d love to see more Zcash educational information in a large market like India. I believe markets like yours are where Zcash has a great opportunity to help people achieve personal freedom through financial freedom. Thanks for applying for the grant!

We would like to approve the grant if you’re open to the below:

  1. Disbursement phasing
    We are implementing a staged disbursement process for all our grants; this is standard practice for grant programs (and often professional investment programs too). In your case, we would like to disburse half upfront. The second half will be disbursed at the end of the project, subject to a basic level of quality control/review (we are doing this for other media projects as well).

  2. Content (maximizing “returns”)
    As the ECC has previously performed marketing-related activities in India, we’d like to make sure that our efforts (yours and theirs) get the best bang for the buck in terms of impact and viewership. Would you be open to collaborating with the ECC’s Josh Swihart @joshs on content? He has kindly agreed to help (he has also lived in India previously!).

  3. Budget
    As you have already produced a lot of media content, Part B of the budget (Setup Cost, including camera, mic, green screen), seem to be unnecessary additions to the proposal. Would you be able to take that out of the proposal? If there are specific reasons you have included these items here, would you mind helping us understand?

If the above are okay with you, would you mind revising your grant application? Thank you! Looking forward to hearing your thoughts.

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Hi @ml_sudo, I’ll answer all the three points below:

  1. We agree to disbursement in two parts. We have already mentioned in our proposal for half payment in the starting and other half after the three months.

2.Absolutely we would love to work with @joshs. Our focus is to get the best possible results with our campaign working closely with the team.

  1. We are already using our current resource pool at the optimum level as we are already producing 6 videos daily and we cannot create more content with the same setup. For doing our ZCash campaign we need to Setup additional resources mentioned in part B, We will be using a very small amount of money for setup from this grant, major portion of this grant will be spent in HR cost.
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Ok great. I’ll set it up to follow the disbursement process.

Could we ask for you to upload selected links from your production here, so that the community can benefit from peering in? :slight_smile:

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Absolutely we will regularly share the updates here for community feedback to maximize the results and impact of our campaign.

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Hello team,

We will be sharing the content calendar on Monday for approval to proceed further with the content postings.

Thanks.

Hello team,

PFA content calendar for the first three videosFinstreet-- Zcash Content Calender.pdf (45.3 KB)

Hi team,

Can we make a telegram or whatsapp group to discuss which news to be covered this week?

Thanks.

Hey Sahil, you can keep the community posted here Telegram: Contact @Zcash_Community

1 Like

Thanks @Sahil! This is helpful.

The Telegram group that @aiyadt mentioned is good for sharing with the wider community.

Please also keep posting here so that people can follow the results of the grant :slight_smile:

Hello team,

We have started with our weekly updates/news for ZCash. Please check our first video:

https://www.instagram.com/tv/CMnCzdInNft/?utm_source=ig_web_copy_link

I’ll share a drive link for uploading all the links to the videos in the coming days for better tracking by the community.

By Wednesday our first video will be released according to the above shared content calendar.

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These are fantastic :blush: thanks for sharing

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Great work on this weekly update segment!

I’m looking forward for the explainer video series as most audiences don’t understand the difference between Public and Shielded addresses, and how Zcash leverages Zero Knowledge proofs to protect the privacy, wallet balance & usability(single Z-address use) compared to rest of the cryptocurrencies out there.

It would also help if you could make a hands-on demo of using Zcash using the mobile wallets @NighthawkWallet / ZecWallet!

3 Likes

Thanks @aiyadt

Absolutely we will cover these topics in the coming dedicated videos.

We will also add the tutorial videos also in the content calendar.

2 Likes

Hello community,

We have added ZEC to our price discovery platform hodlifno.

excellent video and quite useful , I didn’t know that Vitalik and Naval spoke about Zcash on The Tim Ferriss Show.

2 Likes

Hi team,

We have created the sheet for putting the links to the posted videos:

Second week news update video and first dedicated video is posted in this week.

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We have posted three weekly updates and two dedicated videos. Links are updated in the above sheet. We are looking to schedule the interview of the core team of ZCash. Please guide us on the interview scheduling part.

1 Like