Click here for long-form, detailed proposal.
The general public does not know about Zcash, zero-knowledge proofs, the Zcash community, or how Zcash and its underlying technology applies to their lives. Beyond the problem of a lack of awareness, there is a steep learning curve for those that are interested in educating themselves about Zcash, which limits Zcash’s goal of being accessible to all. Finally, although information and discussion regarding Zcash development has a high level of transparency on the forums, this is not a translatable or approachable form of media for the wider public and casual Zcash users.
To overcome the lack of awareness about Zcash, help new and existing users better understand Zcash current and future uses, and increase transparency in the Zcash development process, we propose a multi-tiered informational video campaign.
Tier 0: A single 10-15 minute documentary that serves to introduce the wider public to Zcash. We aim to incorporate Masterclass level quality interviews (with prominent Zcash community members) with stylized minimalistic animation to inform and excite the general public about Zcash.
Tier 1: An educational series 6 videos in length (~10 min. per video) that focuses on various aspects of Zcash such as internet privacy, blockchain, zero-knowledge proofs, governance, etc. In the format of Nerdwriter1’s content, these videos aim to deep dive into interesting topics.
Tier 2 and 3: To be discussed if Tier 0/1 completed and well-received. Please see long-form proposal.
We are a top-to-bottom production house (development, production, and post-production), creating cinema quality content at a handheld price. We believe storytelling is the most powerful way to motivate change, so we strive to be a part of the community that inspires a sustainable future and more socially conscious society.
We believe that without easily understandable introductions to Zcash, it may not reach large scale adoption.
An important execution risk is the dependency on interviewees to agree to be interviewed to obtain enough video content for the different Tiers of our campaign.
By putting different people front and center in our videos (especially Tier 0 and 1), we risk unintended downsides if anyone featured were to have something extremely negative in their history or future come to light.
We will solicit feedback from interested community members (e.g., ZOMG board) during the scripting and post-production phases of the different Tiers to help evaluate and improve our work. Once finalized videos are distributed, evaluation metrics include: community feedback, engagement numbers for posted videos (i.e., likes, shares, views), etc.
-Development for Tier 0 & 1 videos.
-Production for Tier 0 & 1 videos.
-Post-production for Tier 0 video
-Post-production for Tier 1 videos
-Submit proposal for Tier 2/3 videos
As established by the various film production unions, labor works on a 10-hour-day rate and pay typically ranges from ~$500-3,000/day for each laborer depending on role and experience. As believers in ZEC, our team have all agreed to work for the minimum $500/day for all laborers (except animation at $700/day) - discounted prices are noted on quotes below. Specific payouts are outlined in the Milestones section.
Tier 0 - Please see proposal on Zfnd website (hyperlink limit reached)
Tier 1 - Please see proposal on Zfnd website (hyperlink limit reached)
37 Laines - Production Company
37 Laines is an award winning film production company run by Natasha Mynhier and Jeff Hammerton. Out of our offices in Santa Monica, CA and Denver, CO, 37 Laines produces high quality creative work for clients across the US, including branded content, commercials, short films, music videos, digital content, web-series, live events, and documentaries.
David Boyer - Project organizer, Writer
David is a scientist currently studying neurodegenerative diseases at UCLA, where he recently received his PhD. He has experience in managing technically demanding projects involving multiple interdisciplinary partners, as well as coordinating and executing long-term research grants. David has co-authored 20+ academic articles and is practiced in relaying detailed scientific information to general audiences.
Note to Community Forum:
Hi everyone, this is our first foray into proposing to create something for Zcash (or a cryptocurrency in general for that matter). We are very glad to have the opportunity to apply our creative energy to a movement as transformative as Zcash. The idea for this project started when listening to the ZOMG panel at Zcon2Lite and hearing @ml_sudo emphasize the need for media to explore the concepts behind why Zcash exists (similarly, we saw that Zcash-related media was called out in the Whitepaper).
We debated what form that media should take by considering what would be most freely accessible and impactful at the present moment and came up with the format we propose here. We agree with @ml_sudo that something of the magnitude of Inconvenient Truth, Game Changers, or The Social Dilemma (documentaries that stirred awareness in the public about an important topic) will be a helpful mission in the long term to stir enthusiasm. However, we believe what we are proposing will allow feature-quality content to be made and freely released as soon as possible and also serve as a stepping stone to the creation of feature-length documentaries by acting as both pitch and source materials.
We structured our proposal to be incremental in its Milestones and funding so to build trust with the community over the course of ~6 months. We also tried to build a layered proposal whereby footage from different Tiers can be reused for multiple styles of videos, thereby getting the most mileage out of any work that might get funded. And as mentioned above, the videos we propose to make here can be used as a fundraising mechanism for potential future projects.
Lastly, for transparency’s sake, the two forum accounts associated with this proposal are this one and @David_Heisenberg. Look forward to hearing from people what you think!
P.S. Some of the links are missing from our post since we were only able to post two links as new users. Please see proposal on Zfnd website (linked at top).