This is the motivation behind the ZGo app, make it easy for a business to accept Zcash, get the benefits of a point-of-sale application without all the fees.
Work in progress.
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Hello, I am a Korean Zcash investor.
How about hiring a professional marketing team in āeccā?
Zcash has tremendous vision and technology. But I think itās not known to the public.
Useful and easy to create texts and videos
It would be good to promote it using various platforms such as YouTube and Twitter.
The value of Zcash is important, but I think it is also important to spread this value.
What is your opinion?
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A ālearn to earnā program would be awesome but I acknowledge that a lot of work would need to go into such a program. The benefits though:
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Users get exposed to ZEC without having to incur any expenses. (People love free stuff)
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Of these new users, the users who end up deciding to accumulate more ZEC are coming from an informed place, meaning higher community member retention rate despite market fluctuations.
Perhaps the programs donāt even need to be created by ZF/ECC/ZOMG. But ZF/ECC/ZOMG can in some way collaborate with crypto educational programs, I know CMC has one.
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Coinbase Earn campaign was that, right? Maybe we can revive it?
Ideally we want our own tool to do that, and not depend on Coinbaseās infra/userbase. Also, I would prefer if the earned Zats to be sent directly to userās wallet. We can add a wallet donwload lesson somewhere before they complete the course and receive the Zatz.
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Ideally, Zcash should want to tap into these bigger name organizationās user bases.
Undoubtedly, there would be more people going onto CoinMarketCapās Earn to Learn than there would be people coming to ZF/ECC/ZOMG websites to learn about crypto. Doesnāt have to be a revival of a previous campaign, thereās so many huge organizations nowadays capitalizing on the adoption rates with these programs. Better to diversify so that Zcash can tap into a wider audience imo.
Collaborating with different organizations (as opposed to running the programs) is more strategic in terms of reach. Itās also more resource efficient in the sense that Zcash teams can then focus more on their pressing responsibilities. Just brainstorming here though 
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@tokidoki Love the idea of shielded! It was in my initial thought process, I forgot to add it. But that would grow the shielded users pool. It would also be a hands-on approach of showing that hey āthis stuff is not at all as complicated as it may soundā!
The only problem with this is external organizations may be reluctant to administer shielded, so in that sense, I agree with you that a self-run program would be better.
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How much ZEC would you be willing to vote to give away to users? This is akin to UBI in a sense, so keep in mind, you might be giving this out to people who have no genuine interest in ZEC long-term and just want to flip. But it isnāt a terrible idea.
Sounding like a broken record, but the more I think about it, the more I want to see @BrunchTime spread the ZECPages wings. Itās more than high time for it. Having some sort of Augur (betting, gambling, etc) + ZECpages would absolutely be the killer feature of Zcash and almost render this thread obsolete. It needs to have better branding + more integrations (maybe work with @aiyadt on a wallet integration) or even the ECC on an official implementation, but Iām telling you all this is it. Steemit is the equivalent of what it could be, in my opinion.
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The reality of popularity of crypto projects is they get a following because of price.
But also narrative/branding. I mean look at xrp it still holds a spot in the top 10 regardless of lawsuits/being taken off of exchanges etc.
Branding to me is key because right now the name zcash/zec has a negative connotation. Maybe a new name to align with the vision?
A more concise value proposition. Or if its a lengthy one explain why the privacy tech is better than anything else out there. Explain better what other benefits there are.
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Another thing to grow is either an airdrop or a very high apy whenever the shift to POS is completed.
Obviously as long as it doesnāt affect the tokenomics of the project.
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Wow. That is a gravely misleading comparisonā¦! UBIs are administered to improve societal welfareā¦ Learn to Earn programs arenāt ran with the goal of philanthropyā¦
Most people who use these programs donāt do so just to earn crypto and not actually use the knowledge that they acquire to continue their journey in crypto. Crypto adoption rate has skyrocketed over the last couple of years. Iāve watched it myself. New entrants see these programs as a win-win for them to acquire knowledge, and gain exposure at limited risk.
Messari 2022 Predictions report even cited L2E programs as being a crypto trend to expect in 2022:
The crypto economy is booming. User minds are melting from the pace of development. And one of the scarcest resources of all is attention and genuine user participation. Learn-to-earn is going to slowly replace credentials and largely gamify and invert the education funding model.
Anyone interested in reading the full report can find it here.
What part? Where I said āin a senseā and you took it literally? 
Maybe not the best comparison, but the majority of people just want something for free that has a high ROI. Go search various coin/crypto tags on Twitter if you need some examples.
Source on this? When I did the ālearn to earnā I skipped through all of them and guessed the answers at the end. Then again Iāve been in crypto for awhile so maybe Iām not the target audience?
Iām not trusting anything Messari puts out in terms of āpredictionsā, considering their founder withdrew his bullish Zcash thesis and sold the majority of his position last year.
Sighā¦ Crypto Twitter airdrops and Twitter promo giveaways are nowhere near the equivalent of learn-to-earn programsā¦ Also, if you read the report, youāll see that L2E is one of the ways they recommend addressing the issue of ROI-only-incentivized community members. L2E helps individuals make informed decisions which can transform a new entrant into a longterm community member.
That said, you donāt need to take Messariās word for gospel truth. Myself, Iām not relying primarily on that for my suggestion. A quick lookup at the crypto projects that are participating in these programs will show you that they are relatively new in the crypto space, and yet their performance in terms of rank and community sentiment is outstanding given their short time in existence. A good example is Near Protocol. Another is Sandbox.
At the end of the day this is simply a suggestion. Youāre welcome to put forward your own.
Sounds like you should create a āL2Eā website. You seem to be pretty passionate on it. Maybe apply for some funding from ZOMG?
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Not eligible for a ZOMG grant 
Iām only passionate because of one reason. Iāve been trading crypto for more than 5 years now. In the beginning, I made my decisions based on pure speculation. As I started to develop an interest in understanding more about the technology and visions of the projects I was trading, I actually felt less inclined to trade those whose vision I understood and valued better.
L2E might be a pathway to transform some speculators into zodlers. But thatās just my very personal opinion coming from an also very personal experience 
Merry Christmas to everyone! Going to go offline now
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While morally this is the way to go. The reality is that only a very few people in crypto are here to make the world a better place. That is just how things are regardless of whatever small sample size like sandbox or near are doing. I also suggest price appreciation in a bull market had the biggest impact on community growth and not L2E.
People are here in this space to make money.
If the goal is to expand and grow. Then an airdrop works. Look at the SOS airdrop and how everyone is raving about it on twitter.
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Totally agree that bull market contributed to the growth of the examples I cited. But bull market alone, without an introduce to market strategy, canāt have the type of effect that these projects faced. Theyāre in the top 50ā¦ 
The beauty of community growth planning is that no one idea has to be executed in a mutually exclusive way. Several different approaches can be taken and perhaps that would magnify the growth too. So itās more about identifying which ideas are good ideas to implement, than it is about trying to identify one main idea.
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exactly! Power of having large & strong community is indescribable. We donāt want maximalists, we want advocates who ask their service providers to accept Zcash for payments & educate others about importance of privacy in payments & wealth management & why itās required in a surveillance state.
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