Ever since way back in the days of the zerocoin protocol paper, this has been one of the most exciting projects in the cryptocurrency space.
I'm a diehard bitcoin fanatic, a mathematician, and infosec nerd and I've been following this space since late 2012. In my opinion, the only three cryptocurrencies currently worth paying any attention to are (1) Bitcoin, (2) Ethereum, and (3) Zcash.
[And frankly Ethereum is impressing me less and less these days. If they switch to PoS I'll consider it a failed experiment. But I digress.]
In my estimation, zcash has the potential to become the third largest cryptocurrency (by market cap) within 3 years. The 'trusted set up' will be a hard sell (hell, it's a hard sell to me, and love this project), as will the Founder's Reward (which will be perceived -- argue however you want -- as a "poorly veiled premine" by the rest of the crypto community.)
But at the end of the day, the protocol is fucking genius, the math is beautiful, the team is just ridiculous (I mean seriously... how do you even get this many amazing crypto and infosec Titans on one project?) and MMMmmmm that anonymity set! Absolutely unbeatable by any other anonymity technology (both existing and proposed). Nothing else even comes close.
So yeah, if I were an exchange I'd want in.