# Description of Problem or Opportunity
Zcash blockchain is subavaliated on mainstream, even with the price rising in your history. Great developers, marketers, universities, companies, e-commerces can use this zcash technology but they don’t understand and, certainly, the majority don’t know this technology, keeping the people in old, obsolete and expensive solutions,
There is a high demand to the services of Zcash, actually, if we considering an big picture in terms of Bitcoin and blockchain, in USA, accordingly from the tool Ubber sugest - Ubersuggest's Free Keyword Tool, Generate More Suggestions - on research 05/05/2021 We have, on Google search results:
blockchain: average 22000 search per month;
bitcoin price today: 2,7 milion os search month;
bitcoin: 1,8 million;
Zcash: 8100 search per month
blockchain: 6,600 search per month;
bitcoin: 66,3000 showing the term on internet;
# Proposed Solution
I will publish posts series, 6 articles, with PDF and video summarizing those posts to:
Educate people about ZCash and its use cases;
Show a better understanding and relevant knowledge about Zcash technology to the nations which are using portuguese as a mother language;
Help in creating a brand value among the blockchain and crypto community;
Create Brand awareness among the brazilian crypto community;
Explain a overview of the project;
Its is a kind of news about this blockchain.
# Solution Format
The main channel where I have an intention to create this will be my financial/educational blog - melhoriafinanceira.com.br.
The format will be articles, with short videos and Pdf´s documents, to summarize the article.
# Technical approach
- Blog with 60.000 impressions/ year
- Average of clicks 2500/year
- Facebook page with, in the last 30 days, 18,500 people reached
- All those number without any ads investments
- I publish the majority of my posts in facebook groups wich totalize more than 500.000 people
# Execution risks
Essentially, there is no risks involved. I keep my website hosted in a reliable european server.
# Unintended Consequences Downsides
Accordingly with my experience, there is no downsides expectations, and if this happen, it will be treated professionally and quickly.
# Evaluation plan
- Increase 80% of search results on Google about Zcash in Brazil;
- Reach 6000 people on social media per month;
- Keep the attention of readers on each webpage more than 3 minutes;
- Show zcash content to more than 70% of all States in Brazil;
- Reach more than 25k people in terms of page views and 750 clicks on it.
# Schedule and Milestones
6 posts with PDF and video summarize;
2 post each month
2 posts with overview about Zcash + 2 posts of technical approach of security, structure, and nodes + 2 posts about Zcash as an investment asset
Initiate this project in may or june/2021, finalize july or august 2021;
# Budget and Payout Timeline
this budget will cover costs about:
- Planning and execution
cost of opportunity
- structure costs
server, electricity, 18 hours of work
- total grant: we are expecting about $2500 dollars
# Applicant background
Fernando Pinheiro - https://www.linkedin.com/in/fernando-pinheiro-52253627/ writer, speaker, professor at University in financial education, crypto investments, web developer, blogger who will write the core of contents.