Zcash in the Real World: Education and Street Interviews in Türkiye

Community Grants
1

Hi everyone

I just submitted a new grant proposal and wanted to share the idea here with the community

The project has two parts

First I will create a 10 part Turkish Zcash education series on the Crypto Epoch YouTube channel : https://www.youtube.com/@cryptoepoch

Then we will spend 3 days in Istanbul doing street interviews

We will ask people if they know about cryptocurrencies and whether they have heard of Zcash

If they have not heard of Zcash we will explain it briefly in a few simple sentences and talk about financial privacy

If they are interested we will direct them to the education series the Zcash community and other useful resources

People who already know Zcash may receive a few extra questions and small Zcash branded rewards

The interviews will also help us collect real world feedback about Zcash awareness and how people think about financial privacy

This will not be limited to one street interview

The equipment purchased through the grant can later be used for future Zcash interviews in other parts of Türkiye and at Web3 events

The grant request is $6,955 and I am requesting $0 compensation for myself

I would really like to hear your thoughts

Grant proposal: https://github.com/ZcashCommunityGrants/zcashcommunitygrants/issues/401

2

But… $6,955 to make 10 people aware is… not a good ROI, is it? The resulting street interview would also likely not be worth much.

The “street interview about ” format works well for socially recognised things such as MrBeast because:

  • a) Either they are likely to know about it in the first place and will be interested to talk about it,
  • b) or they are being paid or something is done that makes it share worthy

A majority of the interviews about a specific token are staged, and not saying that yours will be, but due to this, most people automatically think that an interview is staged if it feels like its “shilling” something, so regardless of how good it is, its impact is minimal. Which leads to the algorithm deprioritising it, and the video eventually gets lost.

Along with that, your YT channel’s reputation (past videos) isn’t exactly great.