Thank you for your responses, they are indeed helpful. I will address each post in response to the script we posted 11 days ago. Before that, I will give you some thoughts and ask some questions that might help us move this project along a bit quicker. We’ll see.
This post may be a bit lengthy, so apologizes in advance.
I’d like to explain our thought process as we wrote the first draft script.
When writing a script, especially on a specific budget, you have to be realistic about a few things.
Audience; As much as this video is for our community, (which constitutes of individuals who are light years ahead of individuals with zero knowledge of cryptocurrency) this video is more importantly for newcomers. i.e. blockchain enthusiasts who need a quick, clear, to the point understanding of what Zcash is and a vision they can get behind and believe in because everything our beloved developers are working on will be the future. And, the hundreds of thousands of people who are signing up on coinbase, exchanging their fiat for crypto; these people don’t know much or anything at all about the technology or the fundamentals, but they are coming/already here because a friend, a brother, a sister, a co-worker, CNBC, social media, etc can’t stop talking about crypto and the massive gains associated with it.
Run time; An excellent video that is 7 minutes long is truly a waste because the last 5 excellent minutes of the video statistically won’t be watched. 2 minutes, +/- 30 seconds, is the sweet spot and yields a high finish rate. So our target is to fit pertinent information that connects with viewers within that time frame.
Does it fit the budget; Filming on location in 3-5 locations using 4k cameras with actors and a full on crew over multiple days is a dream. So instead we have to be realistic about what the visual representation of the script will be. That is completely taken into consideration 100% of the time when writing, which is why we write visual accompaniments along with the script. In our proposal to the foundation, we proposed “Through dynamic motion graphics and innovative animations, we will avail the general public of Zcash’s innumerable advantages.” Filming is really out of the budget. We have allocated $4,750 to make this video. For a proper production with locations, equipment, actors, crew and post production crew, we would need a lot more money. And that is entirely possible in the future! But for now, we are going to make a video that is sharp, kinetic, smart and tight all through an excellent script, voice-over, animations and graphics that we are going to spend a whole ton of hours on.
The First Draft Script
As I said in the beginning of the post, I’m excited the script produced some feedback and criticisms. Typically, a starting point gets the ball rolling… and we’re off!
The opening statement:
“Digital cash is the future. And just because it’s digital doesn’t mean it can’t be as anonymous as cash.”
We wanted to get straight to the fundamentals of Zcash that would make sense to a non-crypto individual. Letting our viewer know that digital currency can be just like the fiat in their pocket.
Next line, “Bitcoin allows anyone to see your spending”
This line came next because most likely, if you are completely new to crypto or not, you might not know the basics. We’re not bashing Bitcoin, that would be like calling our grandmother a horrible person. Grandmothers are usually great, old, but great and we’re thankful for them. Same with Bitcoin. But a fact is a fact, you can see transactions. All we want to do is show laypeople there is a difference. And thats the big one.
The rest of the script is pretty straight forward. Simple and not over complicated. We are open to a change if that’s what the community wants, more referenced based material instead of direct. But we have a lot to cover in a short amount of time.
Thanks for taking the time to write your thoughts!
I love HBO and the feature presentation on Saturday nights.
Your suggestion is a fine example. When Zcash is widely accepted, i’d very much like to make a commercial that shows a Zcash transaction that would look/seem similar to Venmo or QuickPay but with all the goodies of Zcash tech. Every point you made is right on, perhaps we could run with that idea if we started with “Imagine the future…”
I love a video that shows real world application, especially a video that doesn’t need too much explaining, just feature showing and utilization. I wouldn’t want to mislead anyone thinking they can go to their local pharmacy and spend their Zcash. As far as I know, right now you can spend your Zcash at OpenBazaar.org
Bitcoin, yes we mentioned Bitcoin in the script. This was debated. Of course we don’t want to be taboo by saying a competitors name, but the dominance is real and the masses have heard of Bitcoin probably more than they have heard of Zcash. So it might help to mention Bitcoin for the fact that people understand its a currency and we need them to understand Zcash is a currency as well, and a better one at that! We definitely didn’t mean to come off as bashing.
The line is " Bitcoin allows anyone to see your spending" … its true, its not negative, that has its place. We just want to differentiate, Zcash does it on their homepage. We don’t mention Bitcoin again. If the consensus is to not mention Bitcoin, we can just say “other digital currencies” . Maybe we can vote!
“The line about hiding…” Good catch! We definitely aren’t trying to in any way shape or form seem like we are “hiding” We can and will easily change that word to ‘protect’…
The could read: “With shielded transactions that PROTECT the sender, recipient and the
value on the blockchain, Zcash essentially allows you to spend money with as much privacy as a cash transaction, only with security that cash can’t provide.”
Master Yoda! we will take your wisdom and rid the word “essentially” … and it should be clarified. DONE. Thanks for that suggestion.
Thanks for your criticisms. I’m sorry we disappointed you! That Nissan video must have cost a pretty penny. We’ll try to find a way to touch you on a human level.
Excellent response! You gave us a more simplified way to explain zk-SNARKS. Its got real world use on a mass scale and everyone knows about Post Offices.
We were granted to do two videos. 1st video is the introduction to Zcash video and the 2nd video is explaining zk-SNARKS. We will revisit this idea for the second video and try to make a concept like yours work. I definitely have a few questions for you in the future. I hope you’ll be around to help us work it all out.
Thanks for your write up and composed response.
Our first version of the script we (internally) came up with (we did about 3 before the one we released here), we had a concept similar to yours, but felt it was a little too general and complicated. It felt like were talking about blockchain tech as a whole rather than keeping it on the ground and more Zcash specific.
As you mentioned, a series of videos would be excellent, especially since there are so many use cases for blockchain technology - world changing. We used a lot of hotkey words that would make sense to blockheads in the unreleased first draft, but didn’t relate to newcomers as much. More simple we went.
I believe your sentiment is great though, and a video describing the many advantages of blockchain tech, cryptography, getting away from the broken systems, etc. is very needed in a way that speaks to the masses.
I hope my responses have helped explain our process a bit and show you where we are coming from. We definitely spent time putting that script together, although it seems simple and short - often times those are the hardest things to write!
We love the suggestions and totally feel the community on making sure the video speaks from the heart of Zcash. If you have not read our original proposal (link in the first post), please read it! The proposal is very direct about what we can do with the funds we requested. However, the need for a full production (cameras, lights, crew, locations, post production - the whole nine yards) is my take away and something we will work towards in the future. This is all great because this is evidence from the community! Hopefully on the next round we can get funding for the works.
For now, our first draft script was as realistic as we could be for our budget and time. We are very open to change and we are taking into consideration the responses we received.
Here is how we can move forward:
Read our initial proposal to the foundation. Re-read the script, keep in mind a 2 minute timeline, keep in mind graphics and animations. If you have opinions for line changes. Please post them.
We may conduct a poll or a vote very soon - maybe even with some of the responses from this post and prior responses. We’re also going to release some graphics we are working on, so you have an understanding of the visuals we mention in the script - it helps a lot to see these things. And they look pretty sweet.
Finalize a script so we can put these ideas into action and release a video for Zcash … this way you can give us notes on the actual video we are creating. We’d like to start showing you graphics within a week or two. We also want to source our voice-over talent, we’ll do that immediately once we have a script. Then this becomes fun and you will get to see clips with a voice, real personality for Zcash.
Thanks again! You all have been great.