Title:
Zcash Promotional Song & Music Video
Applicant name:
Hanu Dixit
Pitch: A one-liner elevator pitch version of your proposal
Proposal to Create a Catchy Song/Jingle for Zcash with a Music Video.
Total Request (USD):
$34500. USD
Do you have additional team members/collaborators?
No
Have you previously received a grant from Zcash Community Grants (formerly called ZOMG) or ZF?
No
Are you seeking or have you received funding from other sources for this proposed project?
No
Applicant background:
Hanu Dixit is a self-taught Singer-Songwriter and Music Composer/Producer based out of Mumbai, India. His YouTube Channel (https://www.youtube.com/hanudixit) has over 140000 subscribers and counting to its credit. He has been the brains behind multiple viral songs and music videos with a total of more than 11 million views. In the last two years, his viral original music series āIfā¦Was A Song?ā ā where he created original songs around themes and icons from popular culture like the old Airtel jingle, Harry Potter, and The Avengers, among others, garnered him a Silver Button and attention from national and international media including The Hindu, Screenrant, Radiocity and BBC Lancashire.
Apart from his work on Youtube, he has created commissioned soundtracks for brands like Google (that are some of the most downloaded and used tracks in the Youtube Audio Library), the Indian Brand Anthem for Clash of Clans where he created both the jingle and the video for it and has worked with over 60 brands in past 5 years to provide songs and music for them.
His Original Songs are available on Spotify, JioSaavn, Apple Music, & Amazon Music, and his Youtube channel showcases his abilities not only as a music composer, but also as a filmmaker, and music video producer.
Some example links for reference:
- If Airtel Theme Was A Song? - If Airtel Theme Was A Song? - Hanu Dixit - YouTube
- If Harry Potter Theme Was A Song? - If Harry Potter Theme Was A Song? - Hanu Dixit - YouTube
- Sahara Rains (Google) - Hanu Dixit - Sahara Rains | Original | Available In YouTube Audio Library - YouTube
- Clash Of Clans Indian Brand Anthem - Super Diwali ka celebration's on! (Clash of Clans) - YouTube
Description of Problem or Opportunity:
Cryptocurrency has been gaining popularity in recent times and is witnessing a remarkable expansion in its user base. However, even with its growing reach, there remains a gap between the kind of public awareness that exists, and the kind that may ideally be needed to ensure deeper and wider penetration of cryptocurrency in general, and Zcash in particular. For the masses to appreciate the kind of powerful tech and privacy solutions that Zcash offers, they need to understand both the benefits and the challenges of being a cryptocurrency user. What we need is a conversation starter, and it has been proven time and again, that nothing starts a conversation like music. To make people sit up and take notice, we first need to capture their attention in the simplest way possible. A well-composed, targeted jingle/original theme song is the easiest way to achieve this objective. Brands worldwide have been relying on impactful jingles to create a lasting and memorable brand, and generate the much-needed buzz and curiosity around their offerings. Zcash is relevant, important, and ahead of the curve in all the ways that matter. What we need is to figure out a way to capture its essence in a way that is enigmatic and memorable in the right proportions.
Proposed Solution: Describe the solution at a high level
I propose to create a jingle/original theme song for Zcash that will be hummable as it would be memorable, and most importantly, it would be composed and produced in a way that will ensure that the target audience becomes both aware and curious about Zcash. The jingle will be accompanied by a finely conceived music video that will once again focus on grabbing eyeballs as much as capturing the essence of Zcash, and its undeniable relevance for its users in the current environment. To enhance the chances of potential virality, the song will then also be made available under Creative Commons for all the community users and audience to experiment with and create their own fun videos, TikToks and reels around it, thus adding to the buzz and the conversations around Zcash.
Solution Format: What is the exact form of the final deliverable youāre creating?
-
Original Song for Zcash on my Youtube Channel with a music video (3-4 min length)
-
The audio will then be available for all for free to download and use under creative commons licenses - Attribution-ShareAlike 4.0 International
-
The song will also be made available on Tiktok, Instagram, and Facebook so people can create their own short videos with it.
Technical Approach: Dive into the how of your project. Describe your approaches, components, workflows, methodology, etc. Bullet points and diagrams are appreciated!
- Writing the song with a unique hook line and Zcash in it.
- Arranging, recording, and producing the song.
- Mixing and mastering the track to industry standard.
- Creating a video of the song with me performing it.
- Distributing it on my YouTube Channel.
- Distributing it on other streaming platforms like Spotify & Apple Music.
- Distributing it on Tiktok & Insta Reels.
- Sharing it with the community everywhere and encouraging them to create their own videos around the song.
Dependencies: What external entities is your project dependent on? What involvement is required from ZF, ECC, and/or other external organizations? Who would have to incorporate your work in order for it to be usable?
None. The jingle including the associated video will be wholly written, composed, produced, programmed, edited, acted, directed and distributed by me and my team. There are zero external dependencies. As far as incorporation is concerned, I will be distributing the jingle to all the relevant platform under Creative Commons (Attribution-ShareAlike 4.0 International) to ensure they are available for other creators within and beyond the community for creative integration on their own respective platforms.
Execution risks: What obstacles do you expect? What is most likely to go wrong? Which unknown factors could jeopardize success? Who would have to incorporate your work in order for it to be usable?
There is no execution risk as I have a prior experience of over 10 years in this field and I have completed similar projects successfully.
Unintended Consequences: What are the negative ramifications if your project is successful? Consider usability, stability, privacy, integrity, availability, decentralization, interoperability, maintainability, technical debt, requisite education, etc.
Since this song will be released under Creative Commons (Attribution-ShareAlike 4.0 International) anyone can use it for commercial purpose in their project as long as the derivative work uses the same license.
Evaluation plan: What metrics for success will you share with the community once youāre done? In addition to quantitative metrics, what qualitative metrics will you commit to report?
Iāll be sharing the direct response and comments of my subscribers as well the response from my community. Iāll also share the general metrics like views counts and likes. Also Iāll share the videos created by other people on this Song once itās available on Instagram and Tiktok.
Hardware/Software total budget:
$0.00 USD
Please provide justification for the total hardware/software budget:
N/A
Services total budget (cloud, hosting, etc.):
$0.00 USD
Please provide justification for the total hardware/software budget:
N/A
Compensation total budget:
$34500 USD
Please provide justification for the total compensation budget:
The budget of $ 34,500 will be spent in song writing, music composition and production, singing, live session musicians charges, mixing and mastering, studio hire charges, equipments, creating the music video, shooting, editing and color grading the video and song distribution across platforms.
Songwriting & Singing ā $9000
Music Composition & Production ā $7000
Studio Hire, Mixing, Mastering ā $6000
Live Session Musicians & Additional Recording Artists ā $2000
Video Cost (Shoot, Edit, Location & Color Grade) ā $6000
Taxes (15%) - $4500
Do you require startup funding?
No
Milestone 1 - estimated completion date:
04/29/2022
Milestone 1 - USD value of payout upon completion of deliverables:
$24500 USD
Deliverable 1.1
Full Audio Track (24 bit wav audio) - It will be shared as a private SoundCloud link for the community to review.
Milestone 2 - estimated completion date:
05/07/2022
Milestone 2 - USD value of payout upon completion of deliverables:
$10000 USD
Deliverable 2.1
Music Video Published On Youtube Channel. Along with a Link to download the high quality video (1080P Full HD) & the full audio (24 bit wav audio). The audio will also be made available inside Instagram, Facebook and Tiktok natively.
Total proposed USD value of grant:
$34500 USD
How was the project timeline determined?
I have determined the timeline from my prior experience on similar projects.
How did you learn about Zcash Community Grants?
I learned about ZCG from a mutual friend of fellow community member @aiyadt
See the full proposal again here!
your work though, and Iām glad this decision isnāt mine to make!