Whenever a reasonable opportunity presents itself to me, I invite people to try out zcash.
In particular whenever I purchase a thing, I offer to pay in zcash.
Well… not every purchase… but small business purchases.
I usually say something like:
Would you like to try out a payment app?
People are generally quite friendly about the whole thing. I’m not going out of my way to use zcash where I otherwise wouldn’t be. Instead I am trying to use it for my day-to-day business.
This means that I buy coffee from my local coffee shop with z2zcash. I am going to ask my gym and hackerspace to accept my membership fees in z2zcash.
One effect is that gradually more people in a relatively dense social graph are being introduced to z2zcash.