what ZEC needs are incentives, most of the other cryptos have companies behind them that show some sort of responsibility to the asset, but who does so in Zcash?
everything that was build was mainly used by other projects, no value that got returned to the ZEC investor.
i am not talking about creating a ponzi scheme, but creating some excitement, explaining stuff, is that too much to ask for?
for outsiders Zcash is boring, if one observes the main accounts on socials, like ECC the Foundation and previously Zooko, there is and was nothing that made others bullish on ZEC.
and another point that needs to be mentioned is that every strategy that was tried to market Zcash failed. the brand is completely damaged outside of the developer space, can it ever be rebuild? i think yes, but things have to change!