Wouldn’t this be one of the first orders of business for a new marketing person? When I try to “explain” ZCash to folks, some get it and some do not. While my explanation may not be perfect, it would be cool to direct folks to a 3 or 5 minute video that covers the following points:
1 - What is ZCash
2 - What makes ZCash different from other cryptos
3 - What makes it distinct from other privacy cryptos
4 - Why use ZCash?
5 - How ZK proofs work (general)
6 - What are the plans for the future?
7 - What benefits do they confer to the user (think shielded tx on mobile phones, unconfirmed sends cancelled, etc.)
8 - How to get ZCash
@zooko stated recently that he a “scientist.” I’m expecting that he thinks like one and not from a sales-driven point of view. I’m a “marketer” and quite “sales driven”, and all good organizations who want to do business need marketing/sales peeps and to market their gizmo or whizbang. Having a promotional video is critical to that aim.
My thoughts on an explainer vid is something fun, animated, succinct, short and engaging. It should be put right on the main page of the ZCash site and circulated for the world to see.
In addition to that, if no marketing person within the organization exists now (get one, of course), the ZCash Co/Foundation can host a contest where ZCashers can make such a video, with the prize being X numbers of ZEC.
Oh, and note that you can have the best science in the world, but if you don’t market it, you’ll never get any attention. ZCash has amazing potential. The crypto world needs to know about it. No one is going to beat that drum better than the people behind it.