Grant Application - ZECsy Community Building: 12 Months of Zcash on the Ground

Hey Zcash community! :waving_hand:

I believe people adopt new technology when someone they trust puts it in their hands and shows them it works to solve their problems. Average, crypto-skeptical people judge a tool by whether it fits their life, not by its market cap or specs. Therefore, we must work inside the communities we are already a part of, demonstrating Zcash on the problems friends and colleagues face daily.

Photo left to right: Mylo (me!), a anonymous new ZODLer, Violet (fabacab)

We, the ZECsy Team, are part of both the mainstream crypto community and the adult industry.

Zcash’s technology and the people who most need it currently sit in separate rooms, and the work of adoption is the work of connecting them: bringing working demonstrations into communities that have every reason to distrust crypto, and bringing those communities’ real problems back to the people building the technology.

Over the past year we have built exactly these ties, at Exxxotica and at Berlin Blockchain Week, in workshops and post-workshop Signal chats. This project proposal funds the year that turns those connections into a durable bridge.

The ZECsy Team proposes a twelve-month events program (September 2026 through August 2027) that gives Zcash a sustained, professional in-person presence across the global crypto and privacy conference circuit, the values-aligned adult-industry circuit, and a recurring hands-on workshop series. Similar to @dismad ZECHUB’s year long grant for online education/hackathons, and the ZK AV Club’s grant for archival work, this grant proposes in-person work that is complementary and non-overlapping.

Proposed Schedule (every 3 months window):

• At least 2 mainstream crypto or tech events

• 1 adult-industry activation

• 2 weekend workshops

Over the full year, this comes to eight crypto or tech events, four adult-industry activations, and eight workshops. We have a candidate list of events for the next year with room to choose the best-fit events as dates and costs firm up.

The grant supports a four-person field crew at each major activation–the full-time lead (Mylo, readymouse), the lead educator (Violet, fabacab), a veteran, and an apprentice–on the ground for about one week per activation, plus a smaller weekend crew for each workshop. Funding the year up front lets the team plan ahead, booking flights and hotels before late-notice price increases, shipping merchandise on standard timelines instead of paying rush fees, applying for speaker slots in time, and capturing savings like the Exxxotica multi-show rate. The result is a reliable rhythm of activations that turn online awareness into hands-on onboarding and lasting relationships.

How It Works

The Flywheel: Show up, connect and earn trust, onboard and educate, support and empower others to onboard and educate in their communities.

What compounds is not attendance numbers but the network itself: the people the team befriends, the trust earned, and the apprentices it has trained. None of these reset between events, so the wheel turns faster every cycle. The team shows up and connects; a consistent, known crew earns trust. Trust turns into speaker slots and invitations, that trusted position lets the team route value in both directions, carrying user problems up to core developers and new capabilities back down to users. Workshops and the post-workshop Signal support chats onboard new users, with ongoing technical support and critical communications about network upgrades and new capabilities. The apprentices become teachers, onboarding their own students in turn, multiplying the team’s capacity for the next cycle.

Photo: Violet was invited to speak during ETHCC Cannes on a privacy panel, because of a relationship founded in Buenos Aires a few months prior.

What We’re Proposing

Every three-month window:

- 2 mainstream crypto or tech events

- 1 adult-industry activation

- 2 weekend workshops

Across the full year: 8 crypto/tech events, 4 adult-industry activations, and 8 workshops.

We work from a candidate list rather than a locked calendar, with final selection ~90 days out based on cost, speaker/booth acceptance, and audience fit. Candidates include:

- Sep–Nov 2026: Boston Blockchain Week, ETHGlobal Tokyo + Korea Blockchain Week, Devconnect Mumbai, Solana Breakpoint London, Australian Crypto Convention, Exxxotica NJ

- Dec–Feb 2027: Exxxotica Miami, interNEXT/AVN Las Vegas, ETHDenver

- Mar–May 2027: EthCC Cannes, ETHPrague, Consensus, TOKEN2049, a spring Exxxotica

- Jun–Aug 2027: Berlin Blockchain Week, Permissionless, Blockchain.RIO, DWeb-style gatherings, an early-summer Exxxotica

We also intend one larger flagship activation in 2027, in the spirit of the Berlin Späti, likely at ETHDenver or another major conference. ETHGlobal has not yet released it’s 2027 schedule, but typically hosts hackathon and conferences every 2-3 months.

Coordinating, Not Duplicating

This is the in-person counterpart to Zcash’s well-funded online presence. ZecHub owns online education and hackathons; the Ryan’s ZK AV Club owns media and archival work (ryan.taylor). We work the room.

We’ll actively coordinate event selection with the ZK AV Club, either aligning at the same events where a combined Zcash presence is stronger, or intentionally splitting so Zcash reps cover more ground. (Berlin was a good proof of this, having their podcast crew at our Späti made both efforts better.)

The Team

- Lead coordinator: Mylo Bennett (readymouse ), full-time across the year, owns calendar, budget, logistics, partnerships, and the monthly forum reports

- Lead educator: Vi (fabacab), workshop curriculum and teaching, technical communication, developer relations, apprentice mentorship

- Community connector: Molly Simmons, workshop planning and venue/attendee recruitment through local adult-industry organizations

- Demonstrations developer: Zach M., builds the CipherPay iPad demo into a full point-of-sale and merchant flow to show vendors at a booth what it would look like to accept ZEC.

Plus a four-person crew on the ground at each major activation: the lead, the lead educator, a veteran, and an apprentice.

Left: Berlin Blockchain week with Violet, Mylo, apprentice Justine, veteran Cosmo @cos .
Middle: Exxxotica Chicago with apprentice Bee, Violet, Mylo and apprentice Kat
Right: ETHDenver Mylo, Violet and Cosmo’s first trip with us as an apprentice.

The ZECsy Apprentice Program

Every activation doubles as hands-on training. Alongside our veterans we bring an apprentice, often a former student of Violet’s privacy workshops, who learns the Zcash onboarding flow through repeated real conversations in the field. Today’s apprentice becomes tomorrow’s veteran.

So far: Cosmo at ETHDenver, Bee and Kat at Exxxotica Chicago, Justine at Berlin, and soon Molly heading into Amsterdam in a few weeks.

Apprentices come mostly from gig-work and adjacent communities, people for whom financial privacy isn’t a luxury but a practical necessity.

During Exxxotica Chicago, apprentice Bee and Kat learned to talk about zcash over the course of 3-days with over 600 people visiting our booth. That’s hands-on learning!

Track Record

Prior ZCG-funded and community-funded activations: ETHBoulder/ETHDenver, ETHCC Cannes, Exxxotica Chicago, Berlin Blockchain Week, DWeb Camp, and Cypherpunk Week Amsterdam (upcoming). Links below.

Berlin’s Zcash Privacy Späti with Webzero drew 912 unique attendees and remains our best evidence that an owned side event is what turns presence into onboarding.

Primary KPIs

- New shielded wallets created, attributed by event (primary onboarding metric)

- Documented conversations per activation

- Workshop attendance, completions, and how many left with a working wallet

- Retention signal: participation in post-workshop Signal support chats

- New contacts and potential integration partners engaged

- Apprentices trained and advanced to veteran

- Field reports routed to the teams that own each piece (protocol, wallets, POS, on-ramps, payroll/accounting)

- Monthly forum report with metrics and spend, posted within 7 days of month end

- Trip report per activation within 1 week, with photos and numbers

The Ask

Payments fund the month ahead rather than reimbursing the month behind, which is what lets us book flights early, ship merch on standard timelines, and hit speaker application deadlines. One startup payment on Sept 1, then 11 milestones, each released against the prior month’s delivered work and forum report.

Full line-item budget, including actuals from our past funded events, is in the attached workbook in the Github Issue.

Closing Remarks

We’d genuinely love feedback from the community on this one, especially on event selection and on where you’d most want Zcash represented next year. And if you’ve worked with us at any of these events, a comment means a lot to the review.

Thanks for reading, and for everything you do to support the Zcash community. :shield:

Supporting links:

:green_heart: Gratitude :yellow_heart:

Many thanks to ZCG for funding us in the past and for believing in the utility of in-person outreach. We deeply appreciate Ryan Taylor’s support, for filming our workshops and interviews, and for his continued friendship across the many events we’ve attended together.

A shout-out to Neal at @BostonZcash for hosting small community events that really embody the spirit of the Zcash community: welcoming, fiercely technical, and growing. It’s there that we’ve made friends with Zcash miners, @shieldedmark from Shielded Labs, the Cypherpunk Investment team, and several Zcash founders, and where we most recently met @zooko in real life. From Paul Bringer’s PGP policy pancakes in DC to DWeb’s rustic tech talks in the woods, there are many facets to the privacy community, and I firmly believe it takes all kinds.

To the friends we’ve met along our travels: Jason McGee (aquietinvestor) and @pacu in Buenos Aires, and Zerodartz, Ryan (ryan.taylor) and @robmarn of the ZK AV Club at Devconnect. It’s a treat and a privilege to learn from each of you. Thanks also to @Kenbak , whose CipherPay work underpins our point-of-sale demo and who has been generous with on-call technical support when we’ve needed it. To @elzz-ux for sharing the vision of the importance of in person onboarding. Thanks to the Webzero team for their collaboration and support during Berlin Blockchain week’s Späti.

Final thanks to @emersonian , a friend of many years, for introducing us to this amazing community. It was that personal connection that drew us in, and it’s the same welcoming, fiercely technical community we want to keep growing by welcoming in our crypto-adjacent communities and their members.

Stay ZECsy, my friends.

18 Likes

Been excited seeing your growth this year, I think having axx to the adult industry is a huge opportunity. The timing feels right too, I support.

6 Likes

I support and vouch for Mylo and Vi’s work firsthand. They’ve been using CipherPay’s POS in the field since Exxxotica Chicago and the feedback loop has been real, it’s important to have links between the users and the ecoystem builders. They fill that gap!

7 Likes

great work guys
your work has been inspiring
would gladly replicate it in my region

1 Like

This project is not only reaching to users that Zcash was built for, it’s also providing a channel for wallets to communicate with them and get first hand feedback.

I hope they keep go the funding they need to continue their great work :flexed_biceps:

3 Likes

I support this grant!

2 Likes

Reply to @Kenbak and @pacu. :green_heart:

Thank you for your words of support, and continuing to be a resource for the us and other users.

2 Likes

I strongly support this grant and personally trust this team.

I met them over thirteen years ago at a workshop that they hosted. They are rare talent that we are fortunate to have passionate about Zcash, teaching highly at-risk people with rare access.

These are talented educators and trustworthy, reliable people. They have a ton of experience presenting complicated privacy concepts to diverse, typically non-technical audiences.

I think the price is right. I attend many crypto conferences and have paid for several booths and side events over the years, marketing is not cheap (it’s normal to spend at least ~$50k per event). The proposed amount feels low to me, even, given the team size.

This team has unique access, ability, and excitement. They’re already making a big impact.

Let’s throw fuel on their fire for Zcash and see what amazingness they pull off when empowered by a proper marketing budget.

postscript: Also, there is SO much going on in Zcash right now that we need to be broadcasting: Ironwood, Tachyon, Crosslink, NSM, block times, PIR, maybe ZSAs… Zcash isn’t finished and our industry needs to hear about our innovations. (not least, our full-Rust stack now that zcashd is deprecated!)


Meta: What’s a normal marketing budget for a cryptocurrency project?

A related question I propose that the board reflects on is: what should ZCG reasonably spend on marketing in 2026, comparative to other projects of a similar size? It could be helpful for a budget to be decided and announced annually.

This isn’t the Zcash of 2025. We must invest decisively, and differently than in the past. Zcash is in a new chapter, we are rightfully valued alongside new peers.

We must capture the tailwinds of Zcash skyrocketing from an $600 million market cap to over $8 billion in the past year.

Our ability to market at major events is no longer throttled by our community’s available funding.

I strongly believe that now is the best time to firmly establish a significant marketing budget, far beyond what this grant is seeking, and communicate it to the community.

I decided to research how projects of a similar size are investing into marketing:

Cardano ($6.7B market cap)

  • 2026: $793k approved for Token2049 Singapore: a branded pavilion, builder showcase stage, and ecosystem programming. (in lieu of a rejected annual conference proposal). (3.3M ADA approved) (previous proposal)
  • 2025: $1.4 million for their flagship Berlin conference (generating $313k in revenue from sponsorships), plus five community-led regional events (source)
  • 2025: $5.8 million (6M ADA) earmarked for a separate “Global Unified Events Marketing Strategy” (12 conference booths, 6 side events, showcasing 76 ecosystem projects, run by three regional contributors) (proposal)

Polkadot ($1.3B market cap)

  • Dedicated “Events Bounty” with a six-person curator team, granting ~$5 million in 2025.
  • 2025 Q1: $1.5M total, $1.3M conference/side-event spending, $270k across 74 meetups.
  • 2025 Q2: $1.5M total, $1.3M across 25 conferences, $260k for 114 meetups.
  • 2025 Q3: $710k for its flagship conference, $670k for other conferences
  • 2025 Q4: $370k on events

Algorand ($729M market cap)

  • 2025: $11.5 million in USD/stablecoins plus 8.855 million ALGO on Marketing, Events & Partnerships

Arbitrum ($516M market cap)

  • 2025: $1.5 million budget approved for three events

Filecoin ($581M market cap)

  • 2025: $6.7 million actual spend for Events, Comms, Marketing & Design

Zcash ($8B market cap)

  • Personally, an event is what got me involved. I became interested in contributing after meeting Paul and Zooko at the Zcash booth at the Messari Mainnet conference in 2022.
  • Let’s get out there and introduce more people to Zcash!
5 Likes

Sincerely appreciate your support and your by-the-numbers breakdown of what this investment means in objective facts, @emersonian.

4 Likes

I thoroughly support this application. We need efforts like this to bring Zcash to the people who need it.

8 Likes

100% support this idea. Zcash has some truly incredible developers on the technical side. Taking these efforts into the real world, introducing them to people face-to-face, and giving them the opportunity to experience Zcash firsthand is a fantastic approach to driving adoption.

5 Likes

I really appreciate the focus on sustained follow-up rather than treating an event as a one-time acquisition channel. The post-workshop support chats and apprentice model seem especially valuable for turning initial curiosity into longer-term participation.

One question: will the monthly reports distinguish between wallets created at an activation, participants who complete a first shielded transaction, and participants who remain active in the follow-up support channels?

I think separating those stages could help the community understand which event formats create the strongest retention, not only the highest initial onboarding numbers.

love to see this in-person onboarding at Zcash get a bigger stage. having hosted a couple in-person onboarding sessions for Zcash myself in my region,.i believe a lot more work to be done.

glad when i see the zecsy team and others like @Dre_Nesthub also take that route too.

more people need to hear about Zcash.

2 Likes

Thanks @VoodooKingX , good question, and I want to answer it directly: no, we won’t be breaking the reports out that way, and it’s a deliberate choice.

Tracking a person from wallet creation, to first shielded transaction, to ongoing activity in a support channel means keeping a longitudinal record of individuals who came to us to learn about financial privacy. I’m not willing to track that on our participants. It also cuts against the thing we’re teaching; shielded transactions aren’t visible to us by design, so the only way to know someone completed one is to ask and then write it down next to their name. Or record a question they asked in a private channel. That’s surveillance with extra steps.

What I will report:

  • Aggregate counts observed in the moment at each activation: workshop attendance, wallets installed during hands-on onboarding, in-workshop transactions, apprentices trained.
  • Businesses that publicly list ZEC acceptance on their own sites where we had a hand in the introduction. That’s an organization or individual making a public statement about itself, not a private person being followed over time.

Happy to keep talking about how to make that legible in the monthly reports without turning participants into a dataset.

5 Likes

It’s been a real pleasure getting to know @readymouse, @fabacab and co. Their presence at every event we’ve attended together has a noticeable impact on the people they engage with, the atmosphere around them, and the conversations that develop nearby.

From what I’ve witnessed, they attract positive attention and genuine curiosity to Zcash in a way that I personally haven’t seen much of in this project’s history. They’re bringing new users into Zcash by connecting with them in the meat space, face to face, within communities where relationships and trust already exist.

The people they onboard are finding something that can make a meaningful difference in their lives. When Zcash solves a real problem for someone, they’re likely to share it with other people in their circles who could benefit from it too. That’s how I believe real, lasting adoption happens. People discover something useful, learn from each other, and carry it into their own communities.

I couldn’t agree more with Mylo’s statement.

I’ve also had the chance to see how their work overlaps with Zk Av Club at events. They’re meeting people, starting conversations, teaching, onboarding, and building relationships. Zk Av Club creates spaces for discussion, workshops, and performances, documents the people and ideas involved, and helps preserve and share what happens there. Having both efforts present strengthens the experience as a whole and gives Zcash a more sustained presence throughout.

I’ve seen what this team does in person, repeatedly, and I believe in their approach. I have a lot of hope for what they can accomplish over the next year.

I support their proposal.

5 Likes

Thank you for the thoughtful explanation, I agree that longitudinal participant tracking would be incompatible with the privacy principles the program is meant to teach.

The aggregate, in-the-moment reporting approach you outlined makes sense: attendance, hands-on wallet installations, in-workshop transactions, apprentices trained, and publicly declared merchant acceptance can make the work legible without linking private individuals to later activity.

I appreciate the clarification and the distinction between accountable reporting and turning participants into a dataset.