My 2c from reading the past week’s responses:
Marketing
@pkr “This is just weak marketing, IMO” and other criticism
In my opinion, pkr has got it spot-on here. Old FUD and outright dismissal from people in 2017 are what kept me away from the coin as well until 2020. It’s not that I’m a “lazy normie”, but it’s because with all of this noise in crypto you only have so much bandwidth to focus on so you tend to want to dismiss coins and focus on some that do not have FUD behind them (read: are promising on the surface).
This sort of FUD is perhaps the biggest detractor right now IMO, we need some serious “FUD-busting” work to turn this ship around. I think we all agree that ZCash is better than Monero. If we’re not crazy, then it should not be hard to convince the greater community of this as well.
@pkr it would be nice to share your ideas with ZCashZeal as he is just beginning his content creation journey and your tips would prove useful in my opinions
@joshs re: needing the help and suppport of the community, would it be useful if you concretely laid out what the community can help with? I’m thinking of how we’d be able to rally people to work on things like this.
Needless to say, I think we’re all massively appreciative of what you guys are doing at ECC and are only “criticising” in the hopes of helping. It is useful to give the community’s PoV on these things as they see it differently (perhaps more realistically)
Price Predictions
All of you people predicting 20x and more is cute but not helpful. Truth of the matter is ZCash has underperformed Bitcoin this cycle and I see reason why that would not continue unless privacy coins became massively hyped up. It’s nice to imagine 2017 all over but that is likely not the times in which we’re living in today. I would be happy if we outperform BTC in 2021, which itself (according to institutional interest and etc) might be destined to double and more this year.
PR and need for price
@anton1 had a decent point about it being a right time for PR and us needing higher prices for funding. We have a solid team and that’s going to remain the case, which is a massive benefit.
Hiring a PR agency, like @joshs said, sounds hard. I can easily imagine 99% of them are too expensive and not well suited to market crypto. It might be a bigger bang for the buck to just hire people from the community that are good with articulation to do the work for you.
Ideas aside, it shouldn’t be too hard to build a part-time marketing team, no?
It is great that we have ZCashZeal, and we should fund him to ensure he can continue his work at a more rapid pace – but I fear that one person won’t be enough. More investment is needed in this space.
Perhaps form a working group to brainstorm on potential solutions? This thread is not the right place to discuss this. Why don’t we form a community call to get this discussion properly started?